O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage


Stay tuned for other evening events during the conference including BOFs and other networking opportunities.

Monday, March 6th

Welcome and Opening Keynote
Rael Dornfest, Founder and CEO, Values of n, Inc.
Location: Elizabeth Ballroom ABCD
Time: 7:30PM - 8:00PM
Your conference host Rael Dornfest opens this year's edition of ETech with an introduction (or re-introduction for returning alumni) to the gestalt of the conference. He'll delve into some of the resurfacing themes and products and service outcomes of years past, tour this year's lineup, and provide a working definition for this year's theme: The Attention Economy. How will the socio-technological hacks and etiquette tweaks of alpha geeks today manifest as the products and services of tomorrow? Let's explore together and see what we turn up.

O'Reilly Radar
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Location: Elizabeth Ballroom ABCD
Time: 8:00PM - 8:30PM
O'Reilly Media CEO Tim O'Reilly highlights some of the most promising ideas and projects around the "attention economy." He also shares his thoughts on how Web 2.0 technology is evolving and what he'd like the ETech community to tackle next.

The Internet of Things
Bruce Sterling, Associate ed., WIRED
Location: Elizabeth Ballroom ABCD
Time: 8:30PM - 9:30PM
This talk is about ubiquitous computation and why it isn't ubiquitous and isn't computation.

Engaging Users Celebration
Location: Elizabeth Foyer
Time: 9:30PM - 11:30PM

Join Adobe along with Adaptive Path and Krugle to kick off ETech 2006 with a celebration on Monday, March 6th immediately following the evening keynotes, from 9:30 to 11:30 pm in the Elizabeth Foyer.

Sponsored by




Tuesday, March 7th

Exhibitor Reception
Location: Elizabeth Foyer
Time: 6:00PM - 7:30PM
Visit the exhibitors and enjoy great refreshments at our Exhibit Hall Event.

Yahoo! Developer Network Mixer
Location: Manchester Foyer - Second Floor
Time: 7:30PM - 9:30PM
Mix-up and mash-up! Come celebrate the Yahoo! Developer Network with cocktails and hors d'oeuvres. Enjoy the San Diego view and hip mash-up djs Adrian & the Mysterious D. We'll see you poolside!


Jane McGonigal, Lead Game Designer, Institute for the Future
Artur Bergman, Engineering Manager, Six Apart
Location: Elizabeth F
Time: 9:30PM - 11:30PM

Werewolf is a game of paranoia and group behaviour. Alternatively known as Mafia, Witchhunt or Zombie Village, it is based on the "Sleep, Acuse, Debate and Lynch" game cycle. In a fascinating group setting, the objective of the villagers is to lynch the werewolves before the werewolves kill them all. While the villagers have the upper hand in numbers, they lack to crucial knowledge of who is a werewolf, while the werewolf naturally posses this information. In a match of wit, everyone tries to bluff each other. The rules are simple: follow the moderator's instructions, do not reveal your card during gameplay and never ever speak when you are dead. It is also a smashing way to learn to know your fellow conference-goers while having fun.

Wednesday, March 8th

Location: Elizabeth Foyer
Time: 7:30PM - 9:30PM
Make Magazine once again hosts Make Fest, an evening of inspiration, know-how, and spirited mischief-making. Expert makers share their projects, creations, and dirty little secrets. Embrace the technology in your life--join in, roll up your sleeves, and tweak technology to your will. It's like a Science Fair on steroids.

Some of the Makers:

  • Phillip Torrone, Roomba hacks
  • Beth Goza – Second Life presentation – avatars
  • Mark Frauenfelder, Gocco printer demo
  • David Williams, Making Things
  • Eric Paulos, Intel R&D
  • Joe Grand, Electronic Hacking, etc.
  • Robert Kaye, Moonshine

Thursday, March 9th

Test Drive the Future!

Time: 3:00PM - 6:00PM

Test drive the future! Licensed drivers can get behind the wheel of cutting-edge vehicle technology. During the Ride&Drive, you can test drive hydrogen-powered fuel cell vehicles from California Fuel Cell Partnership members including DaimlerChrysler, Ford, GM, Honda, Hyundai, Nissan, Toyota and Volkswagen. Talk to the engineers. Look under the hood. Learn about a new generation of vehicles and fuel.

Sponsored by



Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors


Gold Sponsors

eBay Developers Program
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Laszlo Systems
Root Markets
SMS.ac, Inc.
TechSmith Corporation
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Gilbane Report
IPTV Industry
Linux Journal
Make magazine
Red Herring
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
Web Host Industry Review
WiMAX Industry

In-Kind Sponsors

Cornfield Electronics
Griffin Technology

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Press & Media
For media-related inquiries, contact Suzanne Axtell at

Sponsor Opportunities For sponsorship opportunities, contact us at

Download the ETech Sponsor/Exhibitor Prospectus

Sponsor Opportunities
For media sponsor opportunities, contact Margi Levin at 707-827-7184 or

program ideas
Send program ideas to us at