An Invitation to Attend the 2006 O'Reilly Emerging Technology Conference

Today's consumer technology breaks focus rather than facilitating it, peppering us with pleas and offerings by dozens of applications competing for our attention. Not to mention the overwhelming amount of data we produce and consume every day. No longer constrained by any virtual limits, we're feeling the effects of this flood of digital assets . It's in our inboxes and news aggregators, on our hard drives and iPods, overloading our very capacity for managing it all. As organic creatures with fallible and finite perception systems, complex desires, and an ever-decreasing amount of time, how do we attenuate the flow to allow for synthesis and reflection?

This year's edition of the O'Reilly Emerging Technology Conference explores the applications and services, interface overhauls and algorithmic underpinnings, technological hacks and etiquette tweaks of what we call the Attention Economy.

You'll find these themes reflected in ETech's roll-up-your-sleeves tutorials, meaty and to-the-point plenary presentations, and real world focused breakout sessions, spilling out into the hallway conversations of hackers and luminaries.

ETech shines a light on the innovations coming from non-traditional sources in an effort to get them on to everybody's radar. While the initial impact of these innovations may seem small, their ripple effects can have a huge impact in the larger computing arena. What you touch at ETech, you'll be using in the products, applications, and services of tomorrow.

In short, to build the future you have to be there.