O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage

ETech Sessions

Through powerful plenaries, spirited discussions, and focused drill-down sessions, ETech detects and amplifies the first ripples in waves of technology on the move.

Tutorials will take place on Monday, March 6, 2006. Click here for more info.

Sessions by Day

Monday | Tuesday | Wednesday | Thursday

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Tuesday, March 7th, 2006

Welcome and Announcements
Rael Dornfest, Founder and CEO, Values of n, Inc.
Time: 8:30AM - 8:40AM
Location: Elizabeth Ballroom ABCD

Simple Bridge-building
Ray Ozzie, CTO, Microsoft
Time: 8:40AM - 9:10AM
Location: Elizabeth Ballroom ABCD

The Future of Interfaces Is Multi-Touch
Jeff Han, Research Scientist, NYU's Department of Computer Science
Time: 9:10AM - 9:30AM
Location: Elizabeth Ballroom ABCD

Artificial, Artificial Intelligence: What It Is and What It Means for the Web
L. F. (Felipe) Cabrera, Ph.D., Lead Technical Executive, Amazon Web Services
Time: 9:30AM - 9:45AM
Location: Elizabeth Ballroom ABCD

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Who Is the Dick on My Site?
Dick Hardt, Founder and CEO, Sxip Identity
Time: 9:45AM - 10:00AM
Location: Salon ABCD

The Musical myware
Felix Miller, CEO and Co-founder, Last.fm
Time: 10:00AM - 10:15AM
Location: Elizabeth Ballroom ABCD

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Root Markets: Applications for the New Attention Economy
Seth Goldstein, CEO, SocialMedia.com
Time: 10:15AM - 10:30AM
Location: Elizabeth Ballroom ABCD

Web 3.0
Cory Ondrejka, VP of PD, Linden Lab
Time: 11:15AM - 11:30AM
Location: Elizabeth Ballroom ABCD

The Economics of Attention: A Layman's View of the Economic Model of Attention
David L. Sifry, Founder and CEO, Technorati, Inc.
Time: 11:30AM - 11:45AM
Location: Elizabeth Ballroom ABCD

Attention: The *Real* Aphrodisiac
Linda Stone, ., Former VP, Microsoft
Time: 11:45AM - 12:15PM
Location: Elizabeth Ballroom ABCD

Do-it-yourself IT: Sponsored by IBM
Rod Smith, Strategy Vice President, IBM/Internet Emerging Technology
Time: 12:15PM - 12:30PM
Location: Elizabeth Ballroom ABCD

Putting the Fun in Functional: Applying Game Design to Mobile Services
Amy Jo Kim, Creative Director, Shufflebrain
Time: 1:45PM - 2:30PM
Location: Elizabeth Ballroom C

Hunch Engine
Eric Bonabeau, Ph.D., Chairman and Chief Scientific Officer, Icosystem Corporation
Time: 1:45PM - 2:30PM
Location: Elizabeth Ballroom B

Do-it-yourself IT: Sponsored by IBM
Rod Smith, Strategy Vice President, IBM/Internet Emerging Technology
Time: 1:45PM - 2:30PM
Location: Elizabeth F

Foldera Unveiled
Time: 1:45PM - 2:30PM
Location: Molly AB

Greasemonkey: Remixing the Web
Mark Pilgrim, Accessibility Architect, IBM
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom C

playsh, the Playful Shell
Matt Webb, Director, Schulze & Webb
Ben Cerveny, Director, Playground Foundation
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom A

Auditory Interfaces for Small Screen Data Representation
Michael Jefferson, Interactive Media Consultant & Graduate Student, NYU Interactive Telecommunications Progtam (ITP)
Spencer Kiser, Interactive Audio Technologist, Audio, Video & Controls
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom B

Building Apps for the Business Web
Adam Gross, Vice President of Developer Marketing, salesforce.com
Time: 2:35PM - 3:20PM
Location: Molly AB

Building a Participation Platform: Yahoo! Web Services Past, Present, and Future
Jeffrey McManus, CEO, Approver.com
Time: 2:35PM - 3:20PM
Location: Elizabeth F

The New Community
Derek Powazek, Consultant, Powazek Productions
Time: 3:50PM - 4:35PM
Location: Elizabeth Ballroom A

Secure Syndication
Joe Gregorio, Senior Software Engineer, IBM
Time: 3:50PM - 4:35PM
Location: Elizabeth Ballroom C

Digital Independence
Richard Kilmer, Founder, InfoEther, Inc.
Time: 3:50PM - 4:35PM
Location: Elizabeth Ballroom B

Unconventional Thoughts About AJAX
Tom Snyder, President, iNetWord
Time: 3:50PM - 4:35PM
Location: Molly AB

eBay Web Services: A Marketplace Platform for Fun and Profit
Adam Trachtenberg, Senior Manager of Platform Evangelism, eBay
Time: 3:50PM - 4:35PM
Location: Elizabeth F

Atom as a Case Study
Tim Bray, Web Guy, Sun Microsystems
Time: 4:40PM - 5:25PM
Location: Elizabeth Ballroom B

Ambient Findability
Peter Morville, President, Semantic Studios
Time: 4:40PM - 5:25PM
Location: Elizabeth Ballroom A

Sketching in Hardware
Mike Kuniavsky, Co-founder and Principal, ThingM
Matt Cottam, Creative Director, Tellart
Time: 4:40PM - 5:25PM
Location: Elizabeth Ballroom C

AttentionStreams vs. the Firehose
Eric Hayes, Vice President of Research and Development, Attensa
Time: 4:40PM - 5:25PM
Location: Elizabeth F

How to Write a Zimlet (Enterprise Mashup)
Ross Dargahi, Co-founder & VP of Engineering, Zimbra
Time: 4:40PM - 5:25PM
Location: Molly AB

Rich Local and Social Experiences
Paul Bragiel, Meetro
Vincent Lauria, Meetro
Sean Savage, Founder, PlaceSite, Inc.
Time: 5:30PM - 6:15PM
Location: Elizabeth Ballroom B

Reading Rooms: The Design of Immersive Social Media Spaces
Maribeth Back, Senior Research Scientist, FXPAL(Fuji Xerox Palo Alto Laboratory)
Time: 5:30PM - 6:15PM
Location: Elizabeth Ballroom C

Microformats
Tantek Çelik, Chief Technologist, Technorati
Shawn Carnell, System Architect, AOL
Yoz Grahame, Developer Advocate, Ning
Joe Gregorio, Senior Software Engineer, IBM
Rohit Khare, Director, CommerceNet Labs
Kevin Marks, Technorati
Mark Pilgrim, Accessibility Architect, IBM
Time: 5:30PM - 6:15PM
Location: Elizabeth Ballroom A

Usability Testing
Joel Spolsky, CEO, Fog Creek Software, Inc.
Betsy Weber, Chief Evangelist, Techsmith Corporation
Time: 5:30PM - 6:15PM
Location: Molly AB

Building More Useful Mashups: Integrated Routing and Geocoding 
Antony Pegg, OpenAPI Evangelist, MapQuest
Time: 5:30PM - 6:15PM
Location: Elizabeth F

The Internet of Things: Designing Experiences for Networked Stuff
Time: 7:30PM - 8:30PM
Location: Elizabeth Ballroom A

The State of the Mashup: An Interactive Dialog About Advances in Free Mapping APIs
Time: 7:30PM - 8:30PM
Location: Elizabeth Ballroom B

RFID: A Case Study of the Risks and Benefits of Location-Aware Technologies
Jennifer King, Master's Candidate, UC Berkeley School of Information
Time: 7:30PM - 8:30PM
Location: Elizabeth F

Ruby on Rails: Power in Numbers
Time: 8:30PM - 9:30PM
Location: Elizabeth Ballroom A

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Wednesday, March 8th, 2006

Welcome and Announcements
Rael Dornfest, Founder and CEO, Values of n, Inc.
Time: 8:30AM - 8:40AM
Location: Elizabeth Ballroom ABCD

Attention Focusing Strategies
Jon Udell, Consultant and author
Time: 8:40AM - 9:10AM
Location: Elizabeth Ballroom ABCD

Shut Up! No, *You* Shut Up: A Pattern Language for Moderation Strategies
Clay Shirky, Decentralization Writer/Consultant, shirky.com
Time: 9:10AM - 9:30AM
Location: Elizabeth Ballroom ABCD

Rich Internet Applications and the Service Oriented Client
Kevin Lynch, Senior Vice President and Chief Software Architect, Adobe
Time: 9:30AM - 9:45AM
Location: Elizabeth Ballroom ABCD

When Do We Get the Events We Want
Brian Dear, Founder and CEO, EVDB, Inc.
Time: 9:45AM - 10:00AM
Location: Elizabeth Ballroom ABCD

First You Google, But Then What?
Hans Peter Brøndmo, CEO and Co-founder, Plum
Time: 10:00AM - 10:15AM
Location: Elizabeth Ballroom ABCD

Blue Chip Products: 2006 Report Card
Joel Spolsky, CEO, Fog Creek Software, Inc.
Time: 10:15AM - 10:30AM
Location: Elizabeth Ballroom ABCD

Search and the Network Effect: Sponsored by Microsoft
Christopher Payne, Corporate Vice President, MSN Search, Microsoft, Inc.
Frederick Savoye, Senior Director, Microsoft
Time: 11:15AM - 11:30AM
Location: Elizabeth Ballroom ABCD

The Real Nature of the Emerging Attention Economy
Michael H. Goldhaber, none, none
Time: 11:30AM - 11:45AM
Location: Elizabeth Ballroom ABCD

Turing's Cathedral
George Dyson, Independent, Historian of Technology
Time: 11:45AM - 12:15PM
Location: Elizabeth Ballroom ABCD

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The Language of Attention: A Pattern Approach - Sponsored by Yahoo!
Bill Scott, Ajax Evangelist, Yahoo!
Time: 12:15PM - 12:30PM
Location: Elizabeth Ballroom ABCD

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Feeds as a Platform: More Data, Less Work
Niall Kennedy, President, Hat Trick Media
Time: 1:45PM - 2:30PM
Location: Elizabeth Ballroom B

Feed to the Future
Eric Lunt, Co-founder and CTO, FeedBurner
Time: 1:45PM - 2:10PM
Location: Elizabeth Ballroom A

Native to a Web of Data: Designing a Part of the Aggregate Web
Tom Coates, Tech Development, Yahoo!
Time: 1:45PM - 2:30PM
Location: Elizabeth Ballroom C

Remixing the Web with the Windows Live™ Platform
Paul Steckler, Microsoft Corporation
Kris Barton, Product Unit Manager, Microsoft Corporation
Time: 1:45PM - 2:30PM
Location: Elizabeth F

The Online Office: A Paradigm Shift
TJ Kang, CEO, ThinkFree
Time: 1:45PM - 2:30PM
Location: Molly AB

Everybody's It: Tagging with Identity
Mary Hodder, CEO, Dabble
Time: 2:10PM - 2:30PM
Location: Elizabeth Ballroom A

G/localization: When Global Information and Local Interaction Collide
danah boyd, Doctoral Candidate, School of Information, University of California-Berkeley
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom A

After AJAX: Low-latency Data to (and from) the Browser
Alex Russell, Project Lead, SitePen
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom C

RFID: A Case Study of the Risks and Benefits of Location-Aware Technologies
Time: 2:35PM - 3:20PM
Location: Elizabeth Ballroom B

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Expressive Applications
Michael Gough, Vice President, Experience Design, Adobe
Time: 2:35PM - 3:20PM
Location: Elizabeth F

Bionic Systems: We Can Make Participants Faster...Stronger...Better
You Mon Tsang, CEO and Founder, Boxxet
Time: 4:20PM - 5:05PM
Location: Elizabeth Ballroom C

How a Small Island Held the Key to Better Collaborative Filtering
Charles Armstrong, Founder/CEO, Trampoline Systems Ltd
Time: 4:20PM - 5:05PM
Location: Elizabeth Ballroom A

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The Data Dump: Fun with Graphs and Charts
Marc Hedlund, Chief Product Officer, Wesabe
David Hornik, General Partner, August Capital
Ian Kallen, Architect, Technorati, Inc.
Eric Lunt, Co-founder and CTO, FeedBurner
Roger Magoulas, Director Market Research, O'Reilly Media, Inc.
Adam Messinger, VP, Product, Gauntlet Systems
David L. Sifry, Founder and CEO, Technorati, Inc.
Time: 4:20PM - 5:05PM
Location: Elizabeth Ballroom B

SXIP 2.0: Authentic Internet Identities
John Merrells, CTO, Sxip Identity
Time: 4:20PM - 5:05PM
Location: Molly AB

Integrating Attention Data with Your Web Site
Paul J. Martino, CEO and CTO, Aggregate Knowledge
Time: 4:20PM - 5:05PM
Location: Elizabeth F

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The Digital Avant-garde Paving the Way for New Developments of Technology
Regine Debatty, blogger, we-make-money-not-art
Time: 5:10PM - 5:55PM
Location: Elizabeth Ballroom A

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Neurotransmitters
Sam Ruby, Senior Technical Staff Member, Emerging Technologies Group, IBM
Time: 5:10PM - 5:55PM
Location: Elizabeth Ballroom C

Humanizing the Enterprise Using Ambient Social Knowledge
Lee Bryant, Director, Headshift
Time: 5:10PM - 5:55PM
Location: Elizabeth Ballroom B

Work with the Community to Develop Attention Applications
Seth Goldstein, CEO, SocialMedia.com
Robert "r0ml" Lefkowitz, Vice President, Chief Information Architect, and Head of Risk Management Technology, Asurion
Time: 5:10PM - 5:55PM
Location: Molly AB

Laszlo Sneak Peek: "Look Ma, No Flash"
David Temkin, Chief Technology Officer, Laszlo Systems
Time: 5:10PM - 5:55PM
Location: Elizabeth F

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Thursday, March 9th, 2006

eVokeTV and the New Attention Economics of Television
Salman Farmanfarmaian, Venture Partner, SCP Partners
Time: 8:45AM - 9:10AM
Location: Madeleine AB

Making Online Communities Productive
Jay Campbell, Director, Santa Cruz Tech
Time: 8:45AM - 9:30AM
Location: Madeleine CD

Panic-mode: A Disconnection-tolerant AJAX Library
Carsten Bormann, Prof., TZI Uni Bremen
Time: 8:45AM - 9:05AM
Location: Mohsen AB

Enterprise Ajax for a Spectrum of Solutions
Kevin Hakman, Tibco
Time: 8:45AM - 9:30AM
Location: Annie AB

Any Plans This Weekend? Find Out How Attention Data Will Drive Your Social Life
Noam Lovinsky, Co-founder, Skobee
Time: 9:10AM - 9:30AM
Location: Madeleine AB

Web Apps Without the Web
Steve Yen, CEO & Founder, TrimPath
Time: 9:10AM - 9:30AM
Location: Mohsen AB

Making Connections: A Study in New Forms of Semantic Browsing
Liz Turner, Interaction Designer, Alizila
Time: 9:35AM - 10:20AM
Location: Madeleine AB

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Pervasive Electronic Games
Julian Bleecker, Professor, USC School of Cinema-Television, Interactive Media Division
Time: 9:35AM - 10:20AM
Location: Mohsen AB

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reBlog: Attention Multiplexer for Semi-Structured Content
Michal Migurski, Technology Lead, Stamen Design
Michael Frumin, Technical Director, Eyebeam
Time: 9:35AM - 10:20AM
Location: Madeleine CD

An Open Microformat for Syndicating Mashups, Web Content and Ajax Applications 
Shawn Carnell, System Architect, AOL
Time: 9:35AM - 10:20AM
Location: Annie AB

Social Media at Yahoo!
Bradley Horowitz, VP Yahoo! Product Strategy Group, Yahoo!
Time: 10:45AM - 11:30AM
Location: Madeleine CD

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Some of These Things are Just Like the Others
Meredith Patterson, PhD student, University of Iowa
Time: 10:45AM - 11:30AM
Location: Mohsen AB

Hack Your Own Conference: the World Summit on Free Information Infrastructures
Jo Walsh, Programmer, -
Rufus Pollock, Director and Co-founder, Open Knowledge Foundation
Time: 10:45AM - 11:30AM
Location: Madeleine AB

Reach Out and Touch Someone - Reaching the Mobile Without Writing for It
Ray Stephenson, Senior Director of Technical Development, SMS.ac
Time: 10:45AM - 11:30AM
Location: Annie AB

The Ning Playground: A Springboard for New Social Software
Yoz Grahame, Developer Advocate, Ning
David Sklar, Software Architect, Ning, Inc.
Time: 11:35AM - 12:20PM
Location: Mohsen AB

The Social Browser
Bart Decrem, CEO and Co-founder, Flock
Chris Messina, Citizen Provocateur., Citizen Agency
Time: 11:35AM - 12:20PM
Location: Madeleine AB

Bit Literacy: A New Strategy for Productivity in Your Bit-drenched Life
Mark Hurst, Founder, Good Experience and Creative Good
Time: 11:35AM - 12:20PM
Location: Madeleine CD

Personal Information Architecture and Chandler
Mimi Yin, OSAF
Time: 1:45PM - 2:30PM
Location: Madeleine CD

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Data vs. Design: The Future of UI in a Web 2.0 World
Scott Berkun, Consultant & Author, Berkun Consulting
Time: 1:45PM - 2:30PM
Location: Mohsen AB

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From Paddles to Pads: Is Controller Design Killing Creativity in Videogames?
Tom Armitage, Online Production Editor, New Statesman
Time: 1:45PM - 2:30PM
Location: Madeleine AB

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Learning 2.0 for the Technical Professional
CJ Rayhill, CIO, O'Reilly Media, Inc.
Denise Kalos, Vice President, Corporate Solutions, O'Reilly Media, Inc.
Time: 1:45PM - 2:30PM
Location: Annie AB

Extreme RSS, or, How to Grow a Second Head and Third Arm
Phillip Torrone, Senior Editor, MAKE Magazine
Time: 2:35PM - 3:20PM
Location: Mohsen AB

America's Next Top Tech Lawsuits
Jason Schultz, Staff Attorney, Electronic Frontier Foundation
Danny O'Brien, editor, Need To Know
Time: 2:35PM - 3:20PM
Location: Madeleine AB

Hanzo:web, Social Web Archiving
Peter Ferne, Chair, Hanzo
Mark Middleton, CEO, Hanzo
Time: 2:35PM - 3:20PM
Location: Madeleine CD

Technology from the Driver's Seat: Hydrogen-powered Fuel Cell Vehicles
Time: 2:35PM - 3:20PM
Location: Annie AB

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Please Note: Program content subject to change.



sponsors

Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors

Microsoft

Gold Sponsors

eBay Developers Program
Inetword
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Foldera
Google
Intuit
Laszlo Systems
MapQuest
Root Markets
Salesforce.com
SMS.ac, Inc.
TechSmith Corporation
Thinkfree
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Digital-Lifestyles.info
Gilbane Report
IPTV Industry
Linux Journal
MacMinute
Make magazine
NetSquared
pulvermedia
Queue
Red Herring
SDForum
SIPCenter
SXSW
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
VoIP-News
Web Host Industry Review
WiMAX Industry
WITI

In-Kind Sponsors

Cornfield Electronics
Griffin Technology
RoundaboutFive.com
SkinIT

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