O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage

Why Attend

Welcome to the Attention Economy.

For the past five years, the O'Reilly Emerging Technology Conference has found new networked innovations before they hit the mainstream.   We've showcased peer-to-peer networks and person-to-person mobile messaging, web services and weblogs, big-screen digital media and small-screen mobile gaming, hardware hacking and content remixing. We've hacked, blogged, ripped, remixed, tracked back, and tagged to the nth.

And as ETech marches on, the stuff of which it is made shows no sign of abating: bandwidth continues to broaden, cycles are going spare, storage grows ever larger and cheaper, and content keeps flowing from the fire - hose.   Yet our 60,000-year-old patterns of information processing haven't grown at the same pace.

This disparity is having a profound impact upon our social systems both on and offline, personal and business productivity, and the very future of so-called "knowledge work." The new network effects are going to be about attenuation—in a word: "less." Less raw data of the kind currently choking our inboxes and RSS readers, more intelligent sorting, synthesis, and routing of that data. Less noise, more signal. The businesses of the future will be built on delivering us less than the free services give us.

Technologies for creating, aggregating, and distributing data abound; the next important breakthroughs will be those that serve as the gatekeepers of our attention. As InfoWorld columnist Jon Udell puts it, "Devices are on or off. Channels are open or closed. The vast middle ground between those two states remains largely unexplored." It's in this middle ground that you'll find the technology challenge of 2006--and where you'll find the focus of this year's ETech.


Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors


Gold Sponsors

eBay Developers Program
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Laszlo Systems
Root Markets
SMS.ac, Inc.
TechSmith Corporation
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Gilbane Report
IPTV Industry
Linux Journal
Make magazine
Red Herring
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
Web Host Industry Review
WiMAX Industry

In-Kind Sponsors

Cornfield Electronics
Griffin Technology

Conference News
Want to receive conference news? Sign up for our email newsletter.

Press & Media
For media-related inquiries, contact Suzanne Axtell at

Sponsor Opportunities For sponsorship opportunities, contact us at

Download the ETech Sponsor/Exhibitor Prospectus

Sponsor Opportunities
For media sponsor opportunities, contact Margi Levin at 707-827-7184 or

program ideas
Send program ideas to us at