O'Reilly Radar: The Executive Briefing

As a new feature at OSCON 2006, Tim O'Reilly and Matt Asay are organizing a special executive briefing, giving a limited number of attendees an exclusive opportunity to meet with innovators, entrepreneurs, and companies that are currently on the O'Reilly Radar. It's a backstage look at the up and coming companies that we believe will have the biggest impact on the world of open source in the year to come.

Michael Tiemann
Michael Tiemann
RedHat, Inc.
Irwin Gross
Irwin Gross
Worldview Technology Partners
Mike Schroepfer
Mike Schroepfer
Mozilla
David R. Skok
David R. Skok
Matrix Partners
Bill Hilf
Bill Hilf
Microsoft Corporation
Matt Asay
Matt Asay
Alfresco Software

This is a one-day event, and it will take place Tuesday, July 25 at OSCON.

Register by June 5, 2006 for the Early registration price: $895
Standard Registration price of $995 begins June 6, 2006
On-site Price: $1095
For more registration info, click here.

Note: Space is limited for this exclusive briefing.

Tuesday, July 25, 2006

Welcome and Opening Remarks: Open Source 2.0
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Time: 8:30AM - 8:45AM
The idea that users add value is one of the foundations of open source. Web 2.0 projects and companies -- whether giants like Amazon, eBay, and Google or startups like Flickr, del.icio.us, Digg, or YouTube -- have shown us that users have far more to offer than just their code or bug reports. Open source changed all the rules of the game. Now, web companies have figured out how to apply the principle of users as co-developers in other areas, creating a software ecosystem far larger than the world of strict open source in the process. These successful Web 2.0 companies have learned from open source and now have something to teach in return.

Tim O'Reilly will introduce four big ideas that are featured in this special Executive Radar day: Web 2.0 and the architecture of participation beyond software; asymmetric competition (changing the rules of the software industry); the challenges to the open source model provided by software as a service; and open data. In the course of the day, he'll put "traditional" open source companies on the Hot Seat, and put the Spotlight on innovative projects and startups.

The Ghost in the Machine: The Impact of Open Source on Web 2.0
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Jim Buckmaster, President, CEO, and Programmer, craigslist
Chris DiBona, Open Source Programs Manager, Google, Inc.
Jeremy D. Zawodny, Technical Yahoo, Yahoo! Inc.
Time: 8:45AM - 9:30AM
Everyone knows that Google, Yahoo!, and many other "Web 2.0" companies are built on top of open source, but how exactly do they use it? What's more, how do they apply principles from open source to other aspects of their business? How does a Web 2.0 business differ from a traditional software business? In this conversation with Chris DiBona, Open Source Program Manager for Google, Jeremy Zawodny, open source point man in Developer Relations for Yahoo!, and Jim Buckmaster, CEO of Craigslist, we'll explore these topics and more. We'll also put them in the hot seat: how do they give back to open source projects when source code alone isn't enough for people to recreate the application?

What’s Microsoft Doing with Open Source?
Bill Hilf, General Manager of Platform Strategy, Microsoft Corporation
Danese Cooper, Open Source Diva, Intel and Open Source Initiative
Time: 9:30AM - 10:00AM
Steve Ballmer recently opined that the more open source commercializes, the less worried he is about it. That’s open source as a competitor to Microsoft, but what is Microsoft doing to embrace open source internally? This session will take a look at how open source is increasingly pervading Microsoft: the Linux lab, the Sourceforge projects, the Shared Source licenses, etc. A birds-eye view into how the industry’s biggest software company is embracing open source.

Asymmetric Competition: A Conversation with Jim Buckmaster, CEO of CraigsList
Jim Buckmaster, President, CEO, and Programmer, craigslist
Time: 10:30AM - 10:45AM
CraigsList is the 7th most trafficked site on the internet, with only 19 employees, because the users do most of the work themselves. Built on top of open source, and using open source principles to build its data and services, CraigsList is reshaping the marketplace of classified advertising. But because advertising on CraigsList is mostly free, it's not taking the revenue from competitors, just changing all the rules by which those competitors do business. This is a classic example of asymmetric competition. Sites like CraigsList that are built via user self-service and an architecture of participation provide a huge challenge to existing business models, and a huge opportunity to reshape the economic landscape of their industries.

Deployment, Not Just Development: A Conversation with Ian Wilkes, Database Architect of Second Life
Ian Wilkes, Director of Operations, Linden Lab
Time: 10:45AM - 11:00AM
Web 2.0 applications aren't software artifacts; they are software services. In software as a service, deployment and management issues can be as important as development. Ian Wilkes shares insights from the front lines about what tools applications like Second Life need from their open source vendors.

Operations as Advantage: A Conversation with Brian Behlendorf, Co-founder of Apache and CTO of Collab.Net
Brian Behlendorf, Founder & CTO, CollabNet
Time: 11:00AM - 11:15AM
In a world where software is delivered as a service, the quality of a company's operational infrastructure is a key source of competitive advantage. Is this a world where scale matters? In a recent interview, Debra Chrapaty, the VP of Operations for Microsoft's Windows Live, contended that in the future, being a developer on someone's platform will mean being hosted on their infrastructure, and suggested that only a few companies will have the scale to compete. As someone who's got deep roots in both open source and the software as a service world, Brian Behlendorf will address some of the challenges that the SaaS model provides to open source.

Hot Seat: Open Source, Asymmetric Competition, and Web 2.0
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
David R. Skok, General Partner, Matrix Partners
Michael Tiemann, Vice President, Open Source Affairs, RedHat, Inc.
Paul Weinstein, Executive Vice President of Business Development, MySQL AB
Time: 11:15AM - 12:00PM
For years the software industry has largely competed on the basis of symmetry: Oracle versus IBM in databases; BEA versus IBM in application servers; etc. Feature wars, price wars, but not true competition wars. That is, competing by playing a different game, with different rules. Open source enables an alternative battleground upon which to compete, with community, code, and culture the new competitive tools. This session brings together the top open source executives deploying these tactics of asymmetric competition, to learn from their experience. We'll also ask them how they respond in turn to the possibility of asymmetric competition from Web 2.0 platforms and applications, and to the operational needs of businesses delivering software as a service? Finally, we'd like to ask them the converse of what we asked Google and Yahoo!: Are you guys working together closely enough?

Spotlight: Who's on the O'Reilly Open Source Radar?
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Avi Bryant, Dabble DB
Kevin Cochrane, VP of Web Content Management, Alfresco
Adrian Holovaty, Editor of editorial innovations, Django
Dave Rosenberg, Founder and CEO, Mulesource
Javier Soltero, CEO, Hyperic
Mark Spencer, President, Digium
Jeff Waugh, Consultant, Gnome/Waugh Partners
Scott Yara, President and Co-Founder, Greenplum
Time: 1:00PM - 2:30PM

At O’Reilly, we keep our ears to the ground on promising open source projects and communities, especially ones that are "on trend" with some of the big issues that we see shaping the industry. This is your chance to meet some of those that sit on top of our list. The heads of companies and projects that we think should be on your radar have ten minutes to blow your mind and make you see the open source world in a new light.

Greenplum - Scott Yara. At the heart of most web 2.0 applications is the management of big data. Greenplum's massively parallel Postgres database is the highest performance open source database around.

Hyperic - Javier Soltero. If operations is advantage, Hyperic would like to help more companies find that advantage. They're also building a Web 2.0 ecosystem in which the software gets smarter the more people use it.

Django - Adrian Holovaty Like Rails, Django is a case where the application was kept proprietary, but the framework used to build it was released to the world. Is this the new model for how to open source a web application?

DabbleDB - Avi Bryant. OK. This thing is built with smalltalk. What else do you need to know? It's a web-based database, potentially asymmetric competition for Access and Filemaker, but it's also a data multiplexer that can help to give people more control over their own data.

Alfresco - Kevin Cochrane. There are a lot of open source content management systems, but Alfresco is the one that's targeted where the money is, and that has built the robust data store to meet the needs of big companies.

Digium - Mark Spencer. VoIP is truly disruptive technology, destined for ubiquity. Digium, the company behind Asterisk, the open source VoIP server, should be mentioned in the same breath as Red Hat, MySQL, and JBoss as core open source technology for the enterprise.

Mulesource - Dave Rosenberg. Speaking of the enterprise, Mule is one of those projects known to anyone working in enterprise application integration. It's part of the plumbing for the next generation of service oriented applications.

Canoncial (Ubuntu) - Jeff Waugh. Ubuntu is currently the fastest growing Linux distribution. It's also fascinating to me because of its focus on usability, and because it's surfing much closer to the choppy water that separates free from commercial offerings than the more established commercial distributions.

Technology Trendspotting with the O'Reilly Research Data Mart
Roger Magoulas, Director Market Research, O'Reilly Media, Inc.
Time: 2:30PM - 2:45PM
Roger Magoulas, the director of O'Reilly Research, reviews the latest technology trends and visualizations from our data warehouse of book, blog, and jobs data.

The World is Light: The Rising Tide of Intellectual Property and the Need for a New Marketplace for Rights
Irwin Gross, General Partner, Worldview Technology Partners
Time: 3:15PM - 3:45PM
The fastest-growing source of value in the U.S. and other developed economies is creative output – ideas, designs, code, and other intangibles. These intangibles are embodied in intellectual property rights such as patents and copyrights, and they comprise the key assets in virtually all high-value technology products and services. Yet, unlike other important classes of assets – physical goods, real estate, and financial assets – there is no broadly functioning, efficient market for intellectual property rights. Each IP transaction involves significant uncertainty and requires a unique and costly negotiation. There are no readily available sources of pricing information, and no widely accepted valuation models. The result is billions of dollars wasted each year on delay and litigation. And those losses hit us where it hurts the most: they are a tax on the creative output that fuels economic growth. We must put a stop to those losses by developing working markets for the exchange of intellectual property rights. Open source has provided one model for eliminating such losses, but how broadly can it be applied, and what other types of solutions should we consider?

Open Data
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.
Chad Dickerson, Sr. Director, Yahoo! Developer Network, Yahoo!.
Time: 3:45PM - 4:15PM

I have long believe that "data is the Intel Inside" of Web 2.0 applications, the source of competitive advantage and lock in. As a consequence, I also believe that it won't be long before "open data" becomes as hot-button an issue as open source software has been.

Hot Seat: Chad Dickerson, Yahoo!.
Recently, Zoomr, a competitor to Flickr (now owned by Yahoo!) wanted to use Flickr's own web services API to help users to move their photos from Flickr to Zoomr. Flickr's been a pioneer in open web services, but they drew the line there. Was this the first shot in the "open data" wars?

Google's Ajax Web Services Interface
Mark Lucovsky, Technical Director of Engineering, Google, Inc.
Time: 4:15PM - 4:30PM
The former architect of Microsoft Hailstorm, now the architect of Google's AJAX search services, talks about the next generation of open services from Google, and how developing on the world's largest platform is different....

Firefox as a Platform: A Conversation with Mike Schroepfer, VP of Engineering for Mozilla
Mike Schroepfer, Vice President of Engineering, Mozilla
Time: 4:30PM - 5:00PM
Firefox's market share growth has reignited the browser wars. JavaScript 2, the first major update to Javascript in 7 years, makes it far easier to develop Ajax applications. Not only that, Firefox has created a rich platform for extensions -- not all of which are open source -- and redefined the web experience by creating ways for users to access their favorite web properties without visiting their sites. And to top it off, Mozilla has generated big money while remaining a non-profit. And then there's the deep relationship between Mozilla and Google. It's like a ginsu knife commercial.. Now how much would you pay? But wait! There's more: it's free.