Why Attend

Join us at Where 2.0, happening June 13-14 at the San Jose Fairmont Hotel. We'll unveil the program and open registration in February.

Everything happens somewhere. With open source and free web mapping tools like Ka-Map and Google Maps, we finally have a way to display location information. At last year's Where 2.0, we put the spotlight on the grassroots developers building mash-ups on platforms from Microsoft, Yahoo!, and Google. This year we'll look at the latest developments in those platforms as well as the latest startups, civic projects, and labs experiments built on them.

In addition you'll find source mapping tools, open standards for data and location web services, and sensors for obtaining location data. We'll learn how the established geo industry is reacting to the first businesses making money from their grassroots geospatial projects. There's no better place to meet the people behind the mash-ups, the people behind the platforms, and the people looking ahead to the future of geospatial.

Join us at Where 2.0, happening June 13-14 at the San Jose Fairmont Hotel. We'll unveil the program and open registration in February.

Who Should Attend?

Decision makers, infrastructure players and entrepreneurs in the mobile, location-sensing, mapping and geospatial fields will mix with IT executives, top-level product and marketing managers, investors and inventive hackers across a broad spectrum of industries.

Conference Preview

For a preview of the conference from program co-chairs Nat Torkington and Brady Forrest and O'Reilly CEO Tim O'Reilly, listen to this VerySpatial podcast.

What people are saying about the Where 2.0 Conference

“The Where 2.0 Conference is an excellent forum for the mapping community to discuss the future of mapping for businesses and consumers.”
– Stephen Lawler, Microsoft MapPoint GM
“O'Reilly Media's first Where 2.0 conference in San Francisco illustrated one key fact: GIS people are welcome so long as you leave your desktop mapping software at the door. This was not your father's GIS conference nor was it supposed to be. But the GIS vendors were here sniffing curiously at the consumer mapping phenomenon that is rapidly impinging on their space.”
Joe Francica, Editor-in-Chief, Directions Magazine
“'Think globally, act locally' takes on a new meaning as discussed at O'Reilly Media's inaugural Where 2.0 conference”
Dennis O’Reilly, PC World
“Tim O'Reilly, founder of the publishing and event company O'Reilly, which organized the [Where 2.0] conference, is making the case for observing what hackers, technophiles, and hobbyists are working on, if you care about where the next opportunities lie in high-tech.”
Fast Company
“[Where 2.0] presentations provided a stimulating combination of cartographic history, bleeding-edge technologies (many of them still under construction), and debate over how businesses can tap into the new excitement over consumer access to geo-referenced data on the Web.”
- Technology Review

Join us at Where 2.0, happening June 13-14 at the Fairmont Hotel San Jose. Register Now