America Online, Inc.
Fast Search
Adobe Systems, Inc.
Fenwick & West LLP
Level 3 Communications
Microsoft Windows Live
Cambrian House
Fox Interactive Media
HCL Technologies
Laszlo Systems
Six Apart Ltd.
Sun Microsystems
Mayfield Venture
Norwest Venture Partners
Polaris Venture Partners
Amazon Web Services
Intel Capital
Intel Software Partner Program
Fast Company
Federated Media
Information Week
Online Publishers Association
Red Herring
Wired Magazine


Reach business leaders and technology influencers at the Web 2.0 Summit. Call Susan Young at 415-947-6107 or email

Download the 2006 Web 2.0 Sponsor/Exhibitor Prospectus (PDF).

Workshops Request and invitation

Web 2.0 workshops will take place on Tuesday, November 7. Click here for the complete conference schedule.

Web 2.0's workshops are designed to be conversations, not lectures. Each is led by a moderator with expertise in the workshop topic, but no formal presentations will be given. Instead, the workshop will address open questions and explore the latest developments in each of these very Web 2.0 subjects.

Tuesday, November 7, 2006
8:30AM Workshops
Using Gadgets and Macros to Your Advantage (Sponsored by Windows Live Search)
Alex Daley, Senior Product Manager, Microsoft Live Labs
Time: 8:30AM - 9:45AM
Location: Pacific Heights
Additional presenters
Chris Butler, Lead Program Manager, Live.com Gadgets/Gallery
Zachary Gutt, Program Manager, Search Macros

Whether it is the new Live.com site and its hundreds of “gadgets;” the new Live Search Macros allowing you to build and use custom search engines; or Local Live Search with its unique immersive local search experience, come join program managers from the Windows Live team to learn more about how your company can tap into power of Windows Live.

Yahoo!'s Web 2.0 Strategy: Users, Publishers & Advertisers (Sponsored by Yahoo!)
Eckart Walther, Vice President of Product Management, Yahoo! Search
Time: 8:30AM - 9:45AM
Location: Presidio
Additional presenters
Valla Vakili, Creative Director, Yahoo! Studios
Josh Meyers, Senior Director, Yahoo! Publisher Network and GM of Domain Match

With several innovative product launches, enhancements, and key acquisitions, Yahoo! further establishes itself as a leader in Web 2.0 and search technology. Social offerings that include Yahoo! Answers, Yahoo! Video, Flickr, Del.icio.us, and TripPlanner demonstrate that Yahoo! is thinking creatively while keeping its user, publisher, and advertiser constituents top of mind.

In this workshop, you will hear from a panel of Yahoo! experts. They will explore Yahoo!'s strategy for making information available to users as well as plans to extend its distribution network to help small- and medium-sized publishers enhance their own web sites with Yahoo! content and advertising. You'll also see real-world examples of how advertisers are using new mediums to engage in conversation with their most valuable customers.

Enterprise 2.0
Paul Kedrosky
Ross Mayfield, CEO, Social Text
Time: 8:30AM - 9:45AM
Location: Ralston
As business software begins to learn from Web 2.0, a new class of enterprise software services is emerging: Enterprise 2.0. We will discuss how Enterprise 2.0 services can and should work, and how such software can leverage the behavior of users to become smarter and more useful the more people use it.
Marketing: Where Are We Now?
John Battelle, Program Chair, Web 2.0 Summit; Chairman & Publisher, Federated Media Publishing
Curt Hecht, Chief Digital Officer, GM Planworks
Carla Hendra, Co-chief Executive Officer, Ogilvy North America
Casey Jones, Executive Vice President, Global Strategy Officer, McCann Worldgroup, Inc.
Time: 8:30AM - 9:45AM
Location: Sea Cliff
Now that the Internet is slated to take a double digit slice of the US advertising market, what is about to change?
The Next Internet Infrastructure
Marc Canter, CEO, Broadband Mechanics
Jeff Barr, Senior Evangelist, Amazon
Chad Dickerson, Sr. Director, Yahoo! Developer Network, Yahoo!.
Jonathan Hare, Co-founder and CEO, Resilient
Time: 8:30AM - 9:45AM
Location: Twin Peaks
Now that social networking and video submission sites are proving to be big draws, what other 'infrastructure' will be needed to drive 'the next generation Internet?' Can we imagine a future where tags, ID systems and event databases are shared by all - and not owned by a single vendor? How 'bout pooling resources to create exciting new kinds of user interface controls or provide ubiquitous storage or grid computational power to all?
Financing and Venture Capital/Angel Term Sheet Fundamentals (Sponsored by Fenwick & West)
Samuel B. Angus, Partner, Corporate and Venture Capital Group, Fenwick & West LLP
Time: 8:30AM - 9:45AM
Location: Marina
Additional speaker:
Mark Stevens, Partner, Corporate and Venture Capital Group

With the emergence of the Internet as a powerful platform for next generation web applications and solutions, more entrepreneurs are starting and/or growing Web 2.0 ventures. Venture capital and angel investment have proven to be key drivers in the creation and growth of these new innovative companies. Fenwick & West is presenting a workshop for entrepreneurs on the fundamentals of financing and venture capital/angel term sheets.

Tuesday, November 7, 2006
10:00AM Workshops
**AOL** is Open: New Contexts, New Opportunities (Sponsored by AOL)
Marcien Jenckes, General Manager, Instant Messaging and Social Networking, AOL
Time: 10:00AM - 11:15AM
Location: Presidio
AOL is now OPEN, unlocking its architecture, programs, and properties to developers and open source communities.

Think about it: Can your business benefit from incorporating leading instant messenger platforms and services like AIM and Userplane? What could you do with AOL Video and AOL Music protocols? In this workshop, you'll see examples of how companies are taking advantage of AOL’s platforms to create new businesses. You'll find out what’s available – from brands such as AIM, Mapquest, MusicNow, WinAmp, and AOL Pictures – and walk away with specific, actionable information on how your developers can tap into AOL’s products and web services.

SMBx: The Revolution of the SMB Application Marketplace (Sponsored by Etelos)
Danny Kolke, CTO, Etelos, Inc.
Time: 10:00AM - 11:15AM
Location: Pacific Heights
Additional speakers
Moderator: Tony Perkins, Creator & Editor in chief, AlwaysOn
Michael Arrington, Editor, TechCrunch
Dave Ferguson, Engineering Director, Google
Raju Vegesna, Evangelist, Zoho
Richard McAniff, Corporate Vice President for Microsoft® Office

It’s the small business that drives the growth of our economy and with millions of businesses up for grabs, how will Web 2.0 play out for this marketplace? Who has what it takes to succeed? What is it going to take? What are Microsoft and Google really up to and what opportunities still exist? Who will win the battle for Web 2.0 and the small and mid-size business marketplace? Are we ready for a major software revolution or is this all hype?

The panelists will give real answers about the future of SMB Applications and who really owns the electronic solutions available to SMBs today.

Future of Video: We Just Wanna Watch, Or Do We?
Mary Hodder, CEO, Dabble
Josh Felser, CEO, Grouper Networks
Mike Folgner, CEO and Co-Founder, Jumpcut/Yahoo
Tod M. Sacerdoti, Founder and CEO, BrightRoll
Time: 10:00AM - 11:15AM
Location: Sea Cliff
YouTube has done a terrific job of leading the way for video 1.0 online, where watching is everything. But as people get more comfortable with watching video online, the old broadcast relationship they had to content changes, and they start to want more.  What do users need for video 2.0 where watching is just a part of the story, where remixing and online editing, arranging, playlisting, searching, and most importantly, discovery through other sources are expected by users?  What are the barriers and what is being done now to make regular users into power users, and give everyone more control and access than just watching in an on-demand style?
Europe Has Come of Age
Danny Rimer, Partner, Index Ventures
Pierre Chappaz, Co-CEO, Chairman, Netvibes, Wikio
Brent Hoberman, Co-founder, lastminute.com
Marc Samwer, CEO and Managing Director, European Founders Fund
Time: 10:00AM - 11:15AM
Location: Ralston
Come meet and talk with the most accomplished entrepreneurs in Europe, including founders of Jamba, Kelkoo, and LastMinute.
Whose Data is It?
Marc Hedlund, Chief Product Officer, Wesabe
Stewart Butterfield, General Manager, Flickr, Yahoo! Inc.
Christine Herron, Director, Omidyar Network
Time: 10:00AM - 11:15AM
Location: Twin Peaks
Many Web 2.0 applications collect their users' data -- bookmarks, photos, music tastes, and much more -- and make that data more useful by aggregating it, sharing it, and remixing it. What does this approach mean for the users who are creating that data? What obligations do these businesses have to protect the people who are contributing of themselves to build these applications? We'll look at different approaches a Web 2.0 company can take, and how they have worked for businesses in the past; and we'll explore what promises a business can make to help their users feel and be more comfortable sharing their data online.
Advertising 2.0 (Sponsored by About.com)
Scott Meyer, President & CEO, About, Inc.
Time: 10:00AM - 11:15AM
Location: Marina
Additional speakers
Rafat Ali, Founder, Editor & Publisher, paidContent.org
Adam Gerber, Vice President, Ad Products & Strategy, Brightcove
Jeff Lanctot, VP and General Manager, Avenue A | Razorfish
Michael Steib, General Manager, Strategic Ventures, NBC Universal

Is the upfront over? Will Google eventually sell all advertising on a performance basis? Will internet advertising spending ever match internet usage? How can big advertisers navigate a landscape of limitless options, and what are their agencies doing about it?

Join our expert panel as they explore these and other questions as we dive into the opportunities in a Web 2.0 world. This panel will explore the drivers of the tremendous growth in internet advertising, and dig into the hot topics on the minds of web publishers, marketers, and agencies. Specific topics will include the future of online video advertising, the search for an advertising business model from user-generated content, how advertisers are changing the game by becoming publishers, and how do marketers allocate their limited budgets in an online world of limitless options.

Tuesday, November 7, 2006
11:30AM Workshops
The Mobile Discussion
Om Malik, Founder and Executive Editor, GigaOM
Daniel Appelquist, Senior Technology Strategist, Vodafone
Anssi Vanjoki, Executive Vice President & General Manager, Multimedia, Nokia
Time: 11:30AM - 12:45PM
Location: Marina
BlogHer Presents...World Domination via Collaboration
Jory Des Jardins, Co-founder, BlogHer LLC
Caterina Fake, Vice President, Yahoo!
Jessica Hardwick, Founder and CEO, SwapThing.com
Lisa Stone, Co-founder, BlogHer
Jenna Woodul, Executive Vice President and Chief Community Officer, LiveWorld
Time: 11:30AM - 12:45PM
Location: Ralston
Many companies focus on building community to “leverage” it, skipping a crucial step: Collaborating with users to build a product or experience that dominates the market because it's great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives. Meet company leaders whose models are steeped in user collaboration.
How the Net Generation Changes Marketing and Management
Don Tapscott
Time: 11:30AM - 12:45PM
Location: Twin Peaks
The Net Generation has arrived. The children of the baby boom, aged 12-29, are not only the largest generation ever -- they are the first generation to come of age in the digital age. The new digital media, particularly the Internet, are at the heart of a new youth culture and a new generation who, in profound and fundamental ways, learn, work, play, communicate, shop, and create communities very differently than their parents. For the first time in human history, children are an authority on a central innovation. This generation lap is leading to far reaching changes in commerce and in every institution in society. There is no issue more important to strategists, marketers, business leaders, educators, and lawmakers than understanding this new generation.

How are they beginning to transform the marketplace? The brand? Advertising? Marketing as a whole? How do they play differently? How are they changing entertainment -- from the toy industry to Hollywood? How will they play differently as adults? As this huge wave of youngsters enters the workforce, how will they impact the nature of the firm, management, and corporate strategy? What are the implications of the new generation for education, lifelong learning, and for a knowledge economy? Don Tapscott, author of ten widely read books (upcoming: Wikinomics: How Mass Collaboration Changes Everything) including the bestseller Growing Up DIigital: The Rise of the Net Generation, shares insights from his syndicated program The Net Generation: A Strategic Investigation.

Download presentation file
Radical Context: New Search for the New Web (Sponsored by FAST)
Bjørn Olstad, Chief Technology Office, Fast Search & Transfer
Time: 11:30AM - 12:45PM
Location: Sea Cliff
Additional Speaker
Stephen Baker, CEO of RB Search

Just as the encyclopedia moved from the living room bookcase to the CD to the wiki, gaining interaction quality at every step, the search experience is now moving from the monolithic to the highly contextual. Join FAST CTO Bjorn Olstad and a panel of search innovators in a discussion of contextual insight. Find out how to bring to life user-generated content, multimedia, community-driven categorization, folksonomies, social networks, and location awareness in dynamic web experiences that specialize, personalize, and localize interactions for the social Web.

What Does SOA Have to Do with Web 2.0? (Sponsored by IBM)
Rod Smith, Strategy Vice President, IBM/Internet Emerging Technology
Time: 11:30AM - 12:45PM
Location: Pacific Heights
Additional speaker
Carol Jones, IBM Software Group, WPLC IBM Fellow (and e-goddess)

Everything! Web 2.0 is one of the most talked about shifts in technology today, but beyond the hype, how can companies leverage the latest Web 2.0 innovations in order to do real business?

IBM will share its view on how Web 2.0 techniques such as rich internet applications, mash-ups, and social computing tools are creating compelling and agile end user experiences when built on top of the powerful engine of a Service-Oriented Architecture solution.

In the workshop, we'll demonstrate how Web 2.0 technologies, when combined with a Service-Oriented Architecture, can take loosely coupled services and assemble them as ‘enterprise mashups’ to quickly and dynamically deliver business value.

Come learn more about how Web 2.0 and SOA are being combined to help your customers and partners bring real business value to their organizations, ecosystems, and value nets.

Breaking Free: Working with Real Time Data, Online, Offline, and Outside of the Browser (Sponsored by Adobe)
Christophe Coenraets, Senior Technical Evangelist, Adobe
Time: 11:30AM - 12:45PM
Location: Presidio
Web 2.0 has spawned a wide array of exciting online experiences. But the limits of the browser are already stifling innovation. Imagine the blending of documents, applications and media in one unified experience Imagine being able to take applications offline and break out of the browser. Imagine making better decisions, faster through the use of real time data. See how you can streamline complex business processes, and deliver intuitive, engaging experiences. Join us for an exploration of what lies ahead for Web 2.0.
Tuesday, November 7, 2006
2:00PM Workshops
Network Strategy and Evolution Got You Confused? (Sponsored by Level 3)
Time: 2:00PM - 3:15PM
Location: Marina
A solid network strategy is key to ensuring your users experience content the way you envisioned. Join Level 3 for a panel discussion on key trends, issues and viable options facing content providers.
Launch Pad: New Companies Show Their Wares
Time: 2:00PM - 3:45PM
Location: Ralston
Amazon Web Services Workshop (Sponsored by Amazon)
Jeff Barr, Senior Evangelist, Amazon
Time: 2:00PM - 3:15PM
Location: Presidio
Digging further into the keynote by Amazon.com Founder and CEO Jeff Bezos, this session will introduce the technology behind Amazon's Web-Scale Computing services and the opportunities for businesses to leverage them. This session will cover the essential details of the Amazon services, potential business models, and customer case studies.