Conference News and Coverage
Sponsors

Gold Sponsors

  • Adobe Systems, Inc.
  • Amazon Web Services
  • BEA Systems, Inc.
  • Disney
  • Fotango
  • Microsoft
  • Mozilla Corporation
  • Sun Microsystems
  • Yahoo! Inc.
  • Yahoo! Inc.
  • Zimbra

Silver Sponsors

  • /n software
  • Attensa, Inc.
  • ThinkFree

Contacts

Sponsors & Exhibitors

For information on exhibition and sponsorship opportunities at the convention, contact Yvonne Romaine

Download the ETech Sponsor/Exhibitor Prospectus (PDF).

For Media Partnership opportunities, please contact

Conference News

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Press and Media

For press registration info, click here. For media-related inquiries, contact Sharon Cordesse at

Program Ideas

Drop us a line at and tell us who and/or what would make this year's ETech a must-attend.

User Groups & Professional Associations

For user group and professional association related inquiries, contact Marsee Henon at

ETech Schedule

Sesssions in iCal. Download
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Below is an overview of the program. O'Reilly Radar: The Executive Briefing and BoFs are not included below. Speaker presentation files will be available soon.

Monday, March 26Monday | Tuesday | Wednesday | Thursday
Tutorials
CANCELLED Creating Addictive User Experiences
Kathy Sierra

Time: 8:30AM - 12:00PM
Location: Douglas A
How to Innovate on Time
Scott Berkun, Consultant & Author, Berkun Consulting

Time: 8:30AM - 12:00PM
Location: Douglas C
MMOG: Modestly Multiplayer Online Game Building Workshop
Michael Bayne, CTO, Three Rings Design, Inc.

Time: 8:30AM - 12:00PM
Location: Gallery
Coder to Co-Founder: Entrepreneuring for Geeks
Marc Hedlund, Chief Product Officer, Wesabe

Time: 8:30AM - 12:00PM
Location: America's Cup ABCD
Lunch 12:00PM - 1:30PM
Putting the Fun in Functional: Applying Game Mechanics to Social Software
Amy Jo Kim, Creative Director, Shufflebrain

Time: 1:30PM - 5:00PM
Location: Douglas A
Community Marketing: Your Customers in Charge
Tara Hunt, Citizen Agency
Chris Messina, Citizen Provocateur., Citizen Agency

Time: 1:30PM - 5:00PM
Location: Douglas C
Advanced Flash: Exploiting Flash 8
Jim Bumgardner, Senior Technical Yahoo, Yahoo! Music

Time: 1:30PM - 5:00PM
Location: Gallery
Applied Web Heresies
Avi Bryant, Dabble DB

Time: 1:30PM - 5:00PM
Location: America's Cup ABCD
Events
ETech Opening Salvos
Rael Dornfest, Founder and CEO, Values of n, Inc.

Time: 7:30PM - 7:45PM
Location: Douglas BC
The O'Reilly Radar
Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc.

Time: 7:45PM - 8:15PM
Location: Douglas BC
Secrets of Mental Math
Arthur Benjamin

Time: 8:15PM - 9:15PM
Location: Douglas BC
Birds of a Feather Sessions
Time: 9:15PM - 10:15PM
BOF (Birds OF a Feather gathering)s
Is That Even Legal? Tap the EFF
Time: 9:15PM - 10:15PM
Location: Douglas A
Tuesday, March 27Monday | Tuesday | Wednesday | Thursday
Keynotes
Welcome and Announcements
Rael Dornfest, Founder and CEO, Values of n, Inc.

Time: 8:45AM - 8:50AM
Location: Douglas BC
Keynote
Jeff Jonas, Distinguished Engineer and Chief Scientist, IBM Entity Analytics

Time: 8:50AM - 9:10AM
Location: Douglas BC
CANCELLED Practical Magic with nqAI
Kathy Sierra

Time: 8:50AM - 9:35AM
Location: Douglas BC
Keynote
William H. Janeway, Vice Chairman, Warburg Pincus
Peter Bloom, Managing Director, General Atlantic LLC

Time: 9:10AM - 9:30AM
Location: Douglas BC
Amazon Web Services: Building a "Web-Scale Computing" Architecture to Meet the Variable Demands of Today's Business
Werner Vogels, Vice President & Chief Technology Officer, Amazon.com

Time: 9:35AM - 10:15AM
Location: Douglas BC
Break 10:15AM - 11:00AM
Creating Alternate Realities
Jane McGonigal, Lead Game Designer, Institute for the Future

Time: 11:00AM - 11:35AM
Location: Douglas BC
Making Offline Web Applications a Reality
Satish Dharmaraj, Founder and CEO, Zimbra

Time: 12:20PM - 12:35PM
Location: Douglas BC
Lunch 12:35PM - 2:15PM
Sessions
Movie Magic: Coming Soon to the Real World Near You
Ron Brinkmann, Apple Computer

Time: 2:15PM - 3:00PM
Location: Douglas A
Toward a New Animism: Old Interaction Paradigms for an Everyware World
Adam Greenfield, Principal, Studies and Observations

Time: 2:15PM - 3:00PM
Location: Douglas B
Flickr for Office Docs - Content Syndication through ThinkFree Doc Exchange
Track: Products & Services

TJ Kang, CEO, ThinkFree

Time: 2:15PM - 3:00PM
Location: Gallery
Advanced Analytics in the Anonymized Data Space
Jeff Jonas, Distinguished Engineer and Chief Scientist, IBM Entity Analytics

Time: 3:05PM - 3:50PM
Location: Douglas A
Collective Intelligence, Indeterminacy, and the Illusion of Control
Charles Armstrong, Founder/CEO, Trampoline Systems Ltd
Mike Stenhouse, Head of User Experience, Trampoline Systems

Time: 3:05PM - 3:50PM
Location: Douglas B
If Paper Could Talk, What Would It Say?
Lee Felsenstein, CTO, Fonly LLC
Ken Berkun, Founder, President, Labels That Talk

Time: 3:05PM - 3:50PM
Location: Douglas C
RSS Beyond Blogging - Connecting Applications With Feeds
Track: Products & Services

Amit Sharma, Technical Architect (RSSBus), nSoftware

Time: 3:05PM - 3:50PM
Location: Gallery
Digital Disney: the Mainstreaming of Web 2.0
Track: Products & Services

Eric Freeman, Vice President, Technology, Disney Online

Time: 3:05PM - 3:50PM
Location: America's Cup ABCD
Break 3:50PM - 4:20PM
Successful Open Communities on the Internet
Gil Penchina, CEO, Wikia, Inc.

Time: 4:20PM - 5:05PM
Location: Douglas A
The Magic Kingdom: Maximal Autonomy or Remote Control Creche?
Peter Biddle, Microsoft
Cory Doctorow, Canada-US Fulbright Chair, Annenberg Center on Public Diplomacy, University of Southern California

Time: 4:20PM - 5:05PM
Location: Douglas B
Effective Integration of Speech for Interacting with Devices
Richard Sprague, Principal Group Program Manager, Microsoft Speech Components Group

Time: 4:20PM - 5:05PM
Location: Douglas C
Extreme Productivity in the Enterprise: The User is the Developer is the User…
Track: Products & Services

Adrian McDermott, Vice President of Engineering, BEA

Time: 4:20PM - 5:05PM
Location: Gallery
Commoditisation of IT and What the Future Holds
Track: Products & Services

Simon Wardley, COO, Fotango
James A. Duncan, CIO, Fotango

Time: 4:20PM - 5:05PM
Location: America's Cup ABCD
Haml: A Semantic Rebellion in Template Land
Hampton Catlin, Developer, Unspace Interactive

Time: 5:10PM - 5:55PM
Location: Douglas A
The myths of Innovation
Scott Berkun, Consultant & Author, Berkun Consulting

Time: 5:10PM - 5:55PM
Location: Douglas B
No Program Left Behind: Liberating TV from the Tyranny of the Ephemeral
Tom Loosemore, Project Director, BBC2.0, BBC

Time: 5:10PM - 5:55PM
Location: Douglas C
Virtualizing the Datacenter with Project Blackbox
Track: Products & Services

Maurice Cloutier, Product Manager, Project Blackbox, Sun Microsystems, Inc.

Time: 5:10PM - 5:55PM
Location: Gallery
Events
Exhibit Hall Reception
Time: 6:00PM - 7:30PM
Location: Douglas D
Birds of a Feather Sessions
Time: 7:30PM - 10:30PM
BOF (Birds OF a Feather gathering)s
IT Conversations Meetup
Time: 7:30PM - 8:30PM
Location: Gregory A
Atom Publishing Protocol
Time: 7:30PM - 8:30PM
Location: Douglas A
Events
EFF Pioneer Awards
Time: 7:30PM - 10:00PM
Location: Douglas B
BOF (Birds OF a Feather gathering)s
BlogBridge Birds
Time: 7:30PM - 8:30PM
Location: Gallery
Comet - Techniques, Pitfalls, and Magic
Time: 7:30PM - 8:30PM
Location: Gregory B
Wednesday, March 28Monday | Tuesday | Wednesday | Thursday
Keynotes
Announcements
Rael Dornfest, Founder and CEO, Values of n, Inc.

Time: 8:45AM - 8:50AM
Location: Douglas BC
The Coming Age of Magic
Mike Kuniavsky, Co-founder and Principal, ThingM

Time: 8:50AM - 9:35AM
Location: Douglas BC
Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life
danah boyd, Doctoral Candidate, School of Information, University of California-Berkeley

Time: 9:35AM - 10:15AM
Location: Douglas BC
Break 10:15AM - 11:00AM
The Core of Fun
Raph Koster, President, Areae, Inc.

Time: 11:00AM - 11:35AM
Location: Douglas BC
Big Company Hacks at Yahoo!
Chad Dickerson, Sr. Director, Yahoo! Developer Network, Yahoo!.

Time: 11:35AM - 12:00PM
Location: Douglas BC
Patterns: From Fabrics to Fabrication
Dale Dougherty, Editor & Publisher, Make, O'Reilly Media, Inc.

Time: 12:00PM - 12:30PM
Location: Douglas BC
Lunch 12:30PM - 2:15PM
Sessions
Scalability: Set Amazon's Servers on Fire, Not Yours
Don MacAskill, CEO & Chief Geek, SmugMug

Time: 2:15PM - 3:00PM
Location: Douglas A
Sufficiently Advanced Magic
Seth Raphael, MIT Media Lab

Time: 2:15PM - 3:00PM
Location: Douglas B
RFID Guardian: A Personal Platform for RFID Privacy Management
Melanie Rieback, RFID Security/Privacy Researcher, Vrije Universiteit Amsterdam

Time: 2:15PM - 3:00PM
Location: Douglas C
Engaging with Web 2.0 Outside the Browser
Track: Products & Services

Mike Chambers, Senior Product Manager for Developer Relations, Adobe

Time: 2:15PM - 3:00PM
Location: Gallery
Pipes: A Tool for Remixing the Web
Pasha Sadri, Principal Software Engineer, Advanced Development Division, Yahoo!
Jonathan Trevor, Advanced Development Division, Yahoo!

Time: 3:05PM - 3:50PM
Location: Douglas A
Using MapReduce on Large Geographic Datasets
Barry Brumitt, Software Engineer, Google, Inc.

Time: 3:05PM - 3:25PM
Location: Douglas B
Super Ninja Privacy Techniques for Web App Developers
Marc Hedlund, Chief Product Officer, Wesabe
Brad Greenlee, Wesabe

Time: 3:05PM - 3:50PM
Location: Douglas C
A Manifesto for Web Innovation?
Track: Products & Services

Mike Shaver, Director of Ecosystem Development, Mozilla Corporation

Time: 3:05PM - 3:50PM
Location: Gallery
Introduction to Hadoop
Doug Cutting, Yahoo!

Time: 3:25PM - 3:50PM
Location: Douglas B
Break 3:50PM - 4:35PM
Demo: Cool Stuff from Microsoft Research & Live Labs
Lili Cheng, Group Manager, Social Computing Group, Microsoft Research
Alex Daley, Senior Product Manager, Microsoft Live Labs
Nebojsa Jojic, Senior Researcher, Microsoft Research
Matt MacLaurin, Microsoft Research
Adam Sheppard, Microsoft

Time: 4:35PM - 5:20PM
Location: Douglas A
Deus Ex Automata
David Brunton

Time: 4:35PM - 5:20PM
Location: Douglas B
Web Scale Computing
Track: Products & Services

Mike Culver, Amazon Web Services
Shuki Lehavi

Time: 4:35PM - 5:20PM
Location: Gallery
Emerging Technologies from IBM Almaden Research Center--Koala & Spintronics
Tessa Lau, Research Staff Member, IBM Almaden Research Center
Kevin Roche, Advisory Engineer/Scientist, IBM Almaden Research Center

Time: 5:25PM - 6:10PM
Location: Douglas A
Ajax Unplugged: Architecture and Tips for Taking Your Applications Offline
Kevin Henrikson, Director of Engineering, Zimbra

Time: 5:25PM - 6:10PM
Location: Douglas B
1/2 Baked
Dave McClure, Entrepreneur & Startup Advisor, 500 Hats
Dick Costolo, CEO, Feedburner
Rob Hayes, Partner, First Round Capital
David Hornik, General Partner, August Capital

Time: 5:25PM - 6:10PM
Location: Douglas C
Microsoft Virtual Earth
Track: Products & Services

Chris Pendleton, Microsoft

Time: 5:25PM - 6:10PM
Location: Gallery
Events
Make Fest
Time: 7:30PM - 9:30PM
Location: Douglas A
Birds of a Feather Sessions
Time: 9:00PM - 11:00PM
BOF (Birds OF a Feather gathering)s
Powerpoint Karaoke
Time: 9:00PM - 10:00PM
Location: Douglas B
Perl 6 Discussion
Time: 9:00PM - 10:00PM
Location: Douglas C
Events
Werewolf
Jane McGonigal, Lead Game Designer, Institute for the Future
Artur Bergman, Engineering Manager, Six Apart
Brady Forrest, Program Chair, O'Reilly Media, Inc.

Time: 9:30PM - 11:30PM
Location: Douglas A
Thursday, March 29Monday | Tuesday | Wednesday | Thursday
Keynotes
Announcements
Rael Dornfest, Founder and CEO, Values of n, Inc.

Time: 8:45AM - 8:50AM
Location: Douglas BC
From Pixels to Plastic
Matt Webb, Director, Schulze & Webb

Time: 8:50AM - 9:30AM
Location: Douglas BC
Apollo : Bringing Rich Internet Applications to the Desktop
Ed Rowe, Adobe Systems

Time: 9:30AM - 10:00AM
Location: Douglas BC
TBD
Anthony Ravitz, Project Coordinator, Real Estate & Workplace Services, Google, Inc.

Time: 10:00AM - 10:30AM
Location: Douglas BC
Break 10:30AM - 11:00AM
Sessions
Silicon is Invading Medicine
Andy Kessler, Author

Time: 11:00AM - 11:45AM
Location: Douglas A
The Making of Virtual Earth
John Curlander

Time: 11:00AM - 11:45AM
Location: Douglas B
Lessons Learned in Scaling and Building Social Systems
Track: Products & Services

Joshua Schachter, Director of Engineering, Yahoo!

Time: 11:00AM - 11:45AM
Location: Gallery
Patient-Specific Cardiovascular Modeling
Bill Katz, Senior Scientist, Dept. of Bioengineering, Stanford University

Time: 11:45AM - 12:30PM
Location: Douglas A
JavaScript: It's Happening All Over Again!
James A. Duncan, CIO, Fotango

Time: 11:45AM - 12:30PM
Location: Douglas B
Web 20-20: Architectural Patterns and Models for the New Internet
Track: Products & Services

Duane Nickull, Senior Manager, Business Development, Adobe

Time: 11:45AM - 12:30PM
Location: Gallery
Lunch 12:30PM - 2:15PM
Body Hacking
Quinn Norton, Reporter, Wired News

Time: 2:15PM - 3:00PM
Location: Douglas A
Your Web App as a Text Adventure
Michael Buffington, Programmer, Stikkit

Time: 2:15PM - 3:00PM
Location: Douglas B
Web Feed Workflows – Getting the Right Information, to the Right People at the Right Time
Track: Products & Services

Scott Nielsen, Attensa

Time: 2:15PM - 3:00PM
Location: Gallery
Sonic Body Pong
Tikva Morowati
David Hindman
Spencer Kiser, Interactive Audio Technologist, Audio, Video & Controls

Time: 3:05PM - 3:50PM
Location: Douglas A
Building a 21st Century Industrial Base Via Open Source Technology
Forrest Higgs, Dr., The RepRap Project

Time: 3:05PM - 3:50PM
Location: Douglas B
Events
Closing Get-together
Time: 3:50PM - 4:30PM
Monday | Tuesday | Wednesday | Thursday