Sponsors

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Contacts

Sponsors & Exhibitors

For information on exhibition and sponsorship opportunities at the convention, contact Yvonne Romaine

Download the ETech Sponsor/Exhibitor Prospectus (PDF).

For Media Partnership opportunities, please contact

Conference News

To stay abreast of Conference news and to receive email notification when registration opens, please sign up here.

Press and Media

For press registration info, click here. For media-related inquiries, contact Sharon Cordesse at

Program Ideas

Drop us a line at and tell us who and/or what would make this year's ETech a must-attend.

User Groups & Professional Associations

For user group and professional association related inquiries, contact Marsee Henon at

ETech Schedule

Monday, March 26Monday | Tuesday | Wednesday | Thursday

Tutorials

CANCELLED Creating Addictive User Experiences Kathy Sierra Time: 8:30AM - 12:00PM Location: Douglas A

How to Innovate on Time Scott Berkun, Consultant & Author, Berkun Consulting Time: 8:30AM - 12:00PM Location: Douglas C

MMOG: Modestly Multiplayer Online Game Building Workshop Michael Bayne, CTO, Three Rings Design, Inc. Time: 8:30AM - 12:00PM Location: Gallery

Coder to Co-Founder: Entrepreneuring for Geeks Marc Hedlund, Chief Product Officer, Wesabe Time: 8:30AM - 12:00PM Location: America's Cup ABCD

Lunch 12:00PM - 1:30PM

Putting the Fun in Functional: Applying Game Mechanics to Social Software Amy Jo Kim, Creative Director, Shufflebrain Time: 1:30PM - 5:00PM Location: Douglas A

Community Marketing: Your Customers in Charge Tara Hunt, Citizen Agency Chris Messina, Citizen Provocateur., Citizen Agency Time: 1:30PM - 5:00PM Location: Douglas C

Advanced Flash: Exploiting Flash 8 Jim Bumgardner, Senior Technical Yahoo, Yahoo! Music Time: 1:30PM - 5:00PM Location: Gallery

Applied Web Heresies Avi Bryant, Dabble DB Time: 1:30PM - 5:00PM Location: America's Cup ABCD

Events

ETech Opening Salvos Rael Dornfest, Founder and CEO, Values of n, Inc. Time: 7:30PM - 7:45PM Location: Douglas BC

The O'Reilly Radar Tim O'Reilly, Founder and CEO, O'Reilly Media, Inc. Time: 7:45PM - 8:15PM Location: Douglas BC

Secrets of Mental Math Arthur Benjamin Time: 8:15PM - 9:15PM Location: Douglas BC

Birds of a Feather Sessions Time: 9:15PM - 10:15PM

BOF (Birds OF a Feather gathering)s

Is That Even Legal? Tap the EFF Time: 9:15PM - 10:15PM Location: Douglas A

Tuesday, March 27Monday | Tuesday | Wednesday | Thursday

Keynotes

Welcome and Announcements Rael Dornfest, Founder and CEO, Values of n, Inc. Time: 8:45AM - 8:50AM Location: Douglas BC

Keynote Jeff Jonas, Distinguished Engineer and Chief Scientist, IBM Entity Analytics Time: 8:50AM - 9:10AM Location: Douglas BC

CANCELLED Practical Magic with nqAI Kathy Sierra Time: 8:50AM - 9:35AM Location: Douglas BC

Keynote William H. Janeway, Vice Chairman, Warburg Pincus Peter Bloom, Managing Director, General Atlantic LLC Time: 9:10AM - 9:30AM Location: Douglas BC

Amazon Web Services: Building a "Web-Scale Computing" Architecture to Meet the Variable Demands of Today's Business Werner Vogels, Vice President & Chief Technology Officer, Amazon.com Time: 9:35AM - 10:15AM Location: Douglas BC

Break 10:15AM - 11:00AM

Creating Alternate Realities Jane McGonigal, Lead Game Designer, Institute for the Future Time: 11:00AM - 11:35AM Location: Douglas BC

Why Can’t a Computer Be More Like a Brain? How a New Theory of Neocortex Will Lead to Truly Intelligent Machines Jeff Hawkins Time: 11:35AM - 12:20PM Location: Douglas BC

Making Offline Web Applications a Reality Satish Dharmaraj, Founder and CEO, Zimbra Time: 12:20PM - 12:35PM Location: Douglas BC

Lunch 12:35PM - 2:15PM

Sessions

Movie Magic: Coming Soon to the Real World Near You Ron Brinkmann, Apple Computer Time: 2:15PM - 3:00PM Location: Douglas A

Toward a New Animism: Old Interaction Paradigms for an Everyware World Adam Greenfield, Principal, Studies and Observations Time: 2:15PM - 3:00PM Location: Douglas B

The Numenta Platform for Intelligent Computing Jeff Hawkins Subutai Ahmad Time: 2:15PM - 3:00PM Location: Douglas C

Flickr for Office Docs - Content Syndication through ThinkFree Doc Exchange Track: Products & Services TJ Kang, CEO, ThinkFree Time: 2:15PM - 3:00PM Location: Gallery

Advanced Analytics in the Anonymized Data Space Jeff Jonas, Distinguished Engineer and Chief Scientist, IBM Entity Analytics Time: 3:05PM - 3:50PM Location: Douglas A

Collective Intelligence, Indeterminacy, and the Illusion of Control Charles Armstrong, Founder/CEO, Trampoline Systems Ltd Mike Stenhouse, Head of User Experience, Trampoline Systems Time: 3:05PM - 3:50PM Location: Douglas B

If Paper Could Talk, What Would It Say? Lee Felsenstein, CTO, Fonly LLC Ken Berkun, Founder, President, Labels That Talk Time: 3:05PM - 3:50PM Location: Douglas C

RSS Beyond Blogging - Connecting Applications With Feeds Track: Products & Services Amit Sharma, Technical Architect (RSSBus), nSoftware Time: 3:05PM - 3:50PM Location: Gallery

Digital Disney: the Mainstreaming of Web 2.0 Track: Products & Services Eric Freeman, Vice President, Technology, Disney Online Time: 3:05PM - 3:50PM Location: America's Cup ABCD

Break 3:50PM - 4:20PM

Successful Open Communities on the Internet Gil Penchina, CEO, Wikia, Inc. Time: 4:20PM - 5:05PM Location: Douglas A

The Magic Kingdom: Maximal Autonomy or Remote Control Creche? Peter Biddle, Microsoft Cory Doctorow, Canada-US Fulbright Chair, Annenberg Center on Public Diplomacy, University of Southern California Time: 4:20PM - 5:05PM Location: Douglas B

Effective Integration of Speech for Interacting with Devices Richard Sprague, Principal Group Program Manager, Microsoft Speech Components Group Time: 4:20PM - 5:05PM Location: Douglas C

Extreme Productivity in the Enterprise: The User is the Developer is the User… Track: Products & Services Adrian McDermott, Vice President of Engineering, BEA Time: 4:20PM - 5:05PM Location: Gallery

Commoditisation of IT and What the Future Holds Track: Products & Services Simon Wardley, COO, Fotango James A. Duncan, CIO, Fotango Time: 4:20PM - 5:05PM Location: America's Cup ABCD

Haml: A Semantic Rebellion in Template Land Hampton Catlin, Developer, Unspace Interactive Time: 5:10PM - 5:55PM Location: Douglas A

The myths of Innovation Scott Berkun, Consultant & Author, Berkun Consulting Time: 5:10PM - 5:55PM Location: Douglas B

No Program Left Behind: Liberating TV from the Tyranny of the Ephemeral Tom Loosemore, Project Director, BBC2.0, BBC Time: 5:10PM - 5:55PM Location: Douglas C

Virtualizing the Datacenter with Project Blackbox Track: Products & Services Maurice Cloutier, Product Manager, Project Blackbox, Sun Microsystems, Inc. Time: 5:10PM - 5:55PM Location: Gallery

Events

Exhibit Hall Reception Time: 6:00PM - 7:30PM Location: Douglas D

Birds of a Feather Sessions Time: 7:30PM - 10:30PM

BOF (Birds OF a Feather gathering)s

IT Conversations Meetup Time: 7:30PM - 8:30PM Location: Gregory A

Atom Publishing Protocol Time: 7:30PM - 8:30PM Location: Douglas A

Events

EFF Pioneer Awards Time: 7:30PM - 10:00PM Location: Douglas B

BOF (Birds OF a Feather gathering)s

BlogBridge Birds Time: 7:30PM - 8:30PM Location: Gallery

Comet - Techniques, Pitfalls, and Magic Time: 7:30PM - 8:30PM Location: Gregory B

Wednesday, March 28Monday | Tuesday | Wednesday | Thursday

Keynotes

Announcements Rael Dornfest, Founder and CEO, Values of n, Inc. Time: 8:45AM - 8:50AM Location: Douglas BC

The Coming Age of Magic Mike Kuniavsky, Co-founder and Principal, ThingM Time: 8:50AM - 9:35AM Location: Douglas BC

Incantations for Muggles: The Role of Ubiquitous Web 2.0 Technologies in Everyday Life danah boyd, Doctoral Candidate, School of Information, University of California-Berkeley Time: 9:35AM - 10:15AM Location: Douglas BC

Break 10:15AM - 11:00AM

The Core of Fun Raph Koster, President, Areae, Inc. Time: 11:00AM - 11:35AM Location: Douglas BC

Big Company Hacks at Yahoo! Chad Dickerson, Sr. Director, Yahoo! Developer Network, Yahoo!. Time: 11:35AM - 12:00PM Location: Douglas BC

Patterns: From Fabrics to Fabrication Dale Dougherty, Editor & Publisher, Make, O'Reilly Media, Inc. Time: 12:00PM - 12:30PM Location: Douglas BC

Lunch 12:30PM - 2:15PM

Sessions

Scalability: Set Amazon's Servers on Fire, Not Yours Don MacAskill, CEO & Chief Geek, SmugMug Time: 2:15PM - 3:00PM Location: Douglas A

Sufficiently Advanced Magic Seth Raphael, MIT Media Lab Time: 2:15PM - 3:00PM Location: Douglas B

RFID Guardian: A Personal Platform for RFID Privacy Management Melanie Rieback, RFID Security/Privacy Researcher, Vrije Universiteit Amsterdam Time: 2:15PM - 3:00PM Location: Douglas C

Engaging with Web 2.0 Outside the Browser Track: Products & Services Mike Chambers, Senior Product Manager for Developer Relations, Adobe Time: 2:15PM - 3:00PM Location: Gallery

Pipes: A Tool for Remixing the Web Pasha Sadri, Principal Software Engineer, Advanced Development Division, Yahoo! Jonathan Trevor, Advanced Development Division, Yahoo! Time: 3:05PM - 3:50PM Location: Douglas A

Using MapReduce on Large Geographic Datasets Barry Brumitt, Software Engineer, Google, Inc. Time: 3:05PM - 3:25PM Location: Douglas B

Super Ninja Privacy Techniques for Web App Developers Marc Hedlund, Chief Product Officer, Wesabe Brad Greenlee, Wesabe Time: 3:05PM - 3:50PM Location: Douglas C

A Manifesto for Web Innovation? Track: Products & Services Mike Shaver, Director of Ecosystem Development, Mozilla Corporation Time: 3:05PM - 3:50PM Location: Gallery

Introduction to Hadoop Doug Cutting, Yahoo! Time: 3:25PM - 3:50PM Location: Douglas B

Break 3:50PM - 4:35PM

Demo: Cool Stuff from Microsoft Research & Live Labs Lili Cheng, Group Manager, Social Computing Group, Microsoft Research Alex Daley, Senior Product Manager, Microsoft Live Labs Nebojsa Jojic, Senior Researcher, Microsoft Research Matt MacLaurin, Microsoft Research Adam Sheppard, Microsoft Time: 4:35PM - 5:20PM Location: Douglas A

Deus Ex Automata David Brunton Time: 4:35PM - 5:20PM Location: Douglas B

Web Scale Computing Track: Products & Services Mike Culver, Amazon Web Services Shuki Lehavi Time: 4:35PM - 5:20PM Location: Gallery

Emerging Technologies from IBM Almaden Research Center--Koala & Spintronics Tessa Lau, Research Staff Member, IBM Almaden Research Center Kevin Roche, Advisory Engineer/Scientist, IBM Almaden Research Center Time: 5:25PM - 6:10PM Location: Douglas A

Ajax Unplugged: Architecture and Tips for Taking Your Applications Offline Kevin Henrikson, Director of Engineering, Zimbra Time: 5:25PM - 6:10PM Location: Douglas B

1/2 Baked Dave McClure, Entrepreneur & Startup Advisor, 500 Hats Dick Costolo, CEO, Feedburner Rob Hayes, Partner, First Round Capital David Hornik, General Partner, August Capital Time: 5:25PM - 6:10PM Location: Douglas C

Microsoft Virtual Earth Track: Products & Services Chris Pendleton, Microsoft Time: 5:25PM - 6:10PM Location: Gallery

Events

Make Fest Time: 7:30PM - 9:30PM Location: Douglas A

Birds of a Feather Sessions Time: 9:00PM - 11:00PM

BOF (Birds OF a Feather gathering)s

Powerpoint Karaoke Time: 9:00PM - 10:00PM Location: Douglas B

Perl 6 Discussion Time: 9:00PM - 10:00PM Location: Douglas C

Events

Werewolf Jane McGonigal, Lead Game Designer, Institute for the Future Artur Bergman, Engineering Manager, Six Apart Brady Forrest, Program Chair, O'Reilly Media, Inc. Time: 9:30PM - 11:30PM Location: Douglas A

Thursday, March 29Monday | Tuesday | Wednesday | Thursday

Keynotes

Announcements Rael Dornfest, Founder and CEO, Values of n, Inc. Time: 8:45AM - 8:50AM Location: Douglas BC

From Pixels to Plastic Matt Webb, Director, Schulze & Webb Time: 8:50AM - 9:30AM Location: Douglas BC

Apollo : Bringing Rich Internet Applications to the Desktop Ed Rowe, Adobe Systems Time: 9:30AM - 10:00AM Location: Douglas BC

TBD Anthony Ravitz, Project Coordinator, Real Estate & Workplace Services, Google, Inc. Time: 10:00AM - 10:30AM Location: Douglas BC

Break 10:30AM - 11:00AM

Sessions

Silicon is Invading Medicine Andy Kessler, Author Time: 11:00AM - 11:45AM Location: Douglas A

The Making of Virtual Earth John Curlander Time: 11:00AM - 11:45AM Location: Douglas B

Lessons Learned in Scaling and Building Social Systems Track: Products & Services Joshua Schachter, Director of Engineering, Yahoo! Time: 11:00AM - 11:45AM Location: Gallery

Patient-Specific Cardiovascular Modeling Bill Katz, Senior Scientist, Dept. of Bioengineering, Stanford University Time: 11:45AM - 12:30PM Location: Douglas A

JavaScript: It's Happening All Over Again! James A. Duncan, CIO, Fotango Time: 11:45AM - 12:30PM Location: Douglas B

Web 20-20: Architectural Patterns and Models for the New Internet Track: Products & Services Duane Nickull, Senior Manager, Business Development, Adobe Time: 11:45AM - 12:30PM Location: Gallery

Lunch 12:30PM - 2:15PM

Body Hacking Quinn Norton, Reporter, Wired News Time: 2:15PM - 3:00PM Location: Douglas A

Your Web App as a Text Adventure Michael Buffington, Programmer, Stikkit Time: 2:15PM - 3:00PM Location: Douglas B

Web Feed Workflows – Getting the Right Information, to the Right People at the Right Time Track: Products & Services Scott Nielsen, Attensa Time: 2:15PM - 3:00PM Location: Gallery

Sonic Body Pong Tikva Morowati David Hindman Spencer Kiser, Interactive Audio Technologist, Audio, Video & Controls Time: 3:05PM - 3:50PM Location: Douglas A

Building a 21st Century Industrial Base Via Open Source Technology Forrest Higgs, Dr., The RepRap Project Time: 3:05PM - 3:50PM Location: Douglas B

Events

Closing Get-together Time: 3:50PM - 4:30PM

Monday | Tuesday | Wednesday | Thursday