What is Web 2.0 Expo?

Web 2.0 Expo is an annual gathering of technical, design, marketing, and business professionals who are building the next generation web. Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. The Web 2.0 Expo is co-presented by CMP Technology and O'Reilly Media.

The Web continues to be an engine of economic growth, fueled by a host of new business models, development models, and design patterns that collectively fall under the umbrella of Web 2.0, a term coined at the birth of the Web 2.0 Conference, a joint venture between O’Reilly Media and CMP Technology.

To meet the increasing demand for Web 2.0 comprehension and skills, and to build a broader Web 2.0 community, O'Reilly Media and CMP Technology have launched the first Web 2.0 Expo on April 15-18, 2007 at Moscone West in San Francisco. Web 2.0 Expo, a companion event to the Web 2.0 Conference (recently renamed Web 2.0 Summit), is the first conference and tradeshow for the rapidly growing ranks of designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who are embracing the opportunities created by Web 2.0 technologies.

Program Information

"We're tackling not just Web 2.0 as strategy but also design, programming, operations, and viral marketing – the elements of execution that will ultimately separate the winners from the me-too companies in the space"
—Tim O'Reilly, Founder and CEO, O'Reilly Media.

The program will spotlight experts, leaders, and under-the-radar innovations, and in the spirit of Web 2.0, there will be ample opportunity for attendees to connect, contribute, and collaborate. Web 2.0 Expo will be a place for creativity, engineering, and innovation, focusing on four conversations:

  • Education: a vetted, cohesive conference program to maximize the sharing of knowledge and expertise around creating the next generation web
  • Tradeshow: a traditional tradeshow floor introducing builders of the Web to providers of tools, technology, services and infrastructure
  • Networking: a meeting ground fostering face-to-face business development for entrepreneurs, VCs, partnerships and recruitment
  • Launch Pad: a platform for notable companies to debut

Conference Tracks will Include:

  • Web 2.0 Fundamentals
  • Web 2.0 Services & Platforms
  • Marketing & Community
  • Design & User Experience
  • Strategy & Business Models
  • Products & Services

Who Should Attend?

Web 2.0 Expo is explicitly designed to address the needs of technical, design, marketing, and business professionals building the next generation web, including:

  • Business strategists
  • Web and UI designers
  • Product managers
  • Marketing professionals
  • CxOs and IT managers
  • Business managers
  • Developers in established companies
  • Grass roots developers and hackers
  • Companies and organizations tracking emerging technologies
  • VCs and entrepreneurs

What Is Web 2.0?

Defining exactly what Web 2.0 means is still an ongoing conversation. Tim O'Reilly attempts to clarify Web 2.0, digging into what it means to view the Web as a platform, and which applications fall squarely under its purview and which do not. Read more here

Program Co-Chairs

Dave McClure
Dave McClure has been geeking out in Silicon Valley for over fifteen years as a software developer, entrepreneur, startup advisor, angel investor, and internet marketing nerd. In the early 90's Dave was a database consultant for several evil empires, including Microsoft and Intel. In 1994 he founded Aslan Computing, an Internet 1.0 startup that failed to IPO for a bazillion dollars (but still managed to get acquired). In 2001 Dave joined PayPal to create their developer network program, and in 2005 he launched and ran marketing for job search engine Simply Hired and its evil twin SimplyFired.com . In addition to helping startups get started, Dave leads user groups and conferences on entrepreneurship, microfinance, venture capital, and search technology. Dave is now Entrepreneur & Startup Advisor for 500 Hats. For more about Dave's world, visit Master of 500 Hats, and his website

Jennifer Pahlka
Jen Pahlka runs the Collaborative Technologies Conference for CMP Technology, formerly MediaLive Intl. Before that, she ran the Game Group at CMP, responsible for the Game Developers Conference, Game Developer magazine, and Gamasutra.com.

Brady Forrest
Brady Forrest is on the O'Reilly Radar team and is the co-chair for Where 2.0, Emerging Telephony Conference, and Web 2.0 Expo. He used to work on Live Search where he was one of the organizers of the Search Champs program among other things. Previous to his forays on the Internet he worked in the Supply Chain Management industry.


Diamond Sponsor

  • Etelos

Platinum Sponsors

  • Adobe Systems, Inc.
  • AOL
  • Coghead
  • Cognizant
  • WebEx

Gold Sponsors

  • Amazon Web Services
  • Ask
  • Cambrian House
  • Citrix Systems
  • Curl
  • eBay
  • Fast Search
  • Google
  • Hinchcliffe & Company
  • IBM
  • Impetus
  • Intel
  • Nokia Nseries
  • PayPal
  • Vidoop
  • Web2corp
  • Yahoo!

Silver Sponsors

  • Coradiant
  • Dapper
  • Denodo
  • effective UI
  • Egnyte
  • eSnips
  • Fatdoor
  • Fotango
  • JackBe
  • Juniper Networks
  • Kapow Technologies
  • Layered Technologies, Inc.
  • LongJump
  • Microsoft
  • MindTouch
  • n software
  • Octopz
  • OrangeHRM
  • Radialpoint
  • Reply
  • Salesforce.com
  • Socialtext
  • Sonnenschein Venture Technology Group
  • StrikeIron
  • Sun Microsystems
  • Tellme
  • ThinkFree
  • Venyo
  • ZCubes
  • Zoho

Launch Pad Sponsors

  • O'Reilly Alpha Tech Ventures
  • Startup Capital

Media Partners

  • ACM Queue
  • Blogher
  • Business Management
  • Dr. Dobb's Journal
  • Entrepreneur
  • Fast Company
  • Federated Media
  • Information Week
  • InfoWorld
  • ITtoolbox
  • MSDN
  • Network Computing
  • Nikkei Net
  • Online Publishers Association
  • Red Herring
  • Revenue Magazine
  • Technology Review
  • TechWeb Network
  • Topix.net
  • Wall Street & Technology
  • Webware
  • Wired Magazine


Sponsors & Exhibitors
For information on exhibition and sponsorship opportunities, contact Paige Finkelman at

Press and Media
For media-related inquiries, contact Dawn Applegate at

Web 2.0 Expo News
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