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News & Coverage

Diamond Sponsors

  • MapQuest
  • Google

Platinum Sponsor

  • ESRI

Gold Sponsor

  • Garmin

Silver Sponsors

  • 3Dconnexion
  • deCarta
  • DigitalGlobe
  • Fatdoor
  • Leica Geosystems
  • Microsoft
  • Quova, Inc.
  • Schmap
  • Skyhook Wireless
  • TeleAtlas
  • ULocate
  • University of Alaska

Map Sponsor

  • Ask

Media Partners

  • Conference Guru
  • GISuser
  • Google Earth Blog
  • Google Earth Blog
  • GPS World
  • Imaging Notes
  • LBSzone.com
  • LPS Media
  • MobileLocalSearch.net
  • MP2K Magazine
  • OSTG
  • R&D.CNews
  • SymbianOne.com
  • VerySpatial
  • Web Host Industry Review


For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Where 2.0 Sponsor/Exhibitor prospectus (PDF).

For Media Partnership opportunities, please contact Avila Reese

Where 2.0 News

To stay abreast of Conference news and to receive email notification when registration opens, please sign up here.

Where 2.0 Ideas

Send your suggestions for speakers, topics, and activities to or post them on the Wiki.

Press and Media

For media-related inquiries, contact Dawn Applegate at

User Groups

For user group related inquiries, contact Marsee Henon at

Photos from Where 2.0 2006

Ignite Where & Launch Pad

Ignite Where!
Ignite Where and Launch Pad will take place the night before Where 2.0 officially starts, on Monday, May 28 at 7:00pm. If you had five minutes on stage what would you say? What if you only got 20 slides and they rotated automatically after 15 seconds? Would you pitch a project? Launch a web site? Teach a hack? This high-energy, fast-paced event will feature up to 20 Ignite presentations and will also include Launch Pad, a platform for start-ups to make their debut. Below are just a few of the Ignite Where talks.

Got something you want to present at Ignite Where? Sign up online.

Ignite Where Sponsored by

Ignite Where Talks (more coming soon!)

The Amazing Adventures of (Mobile) Mapping the World
Christopher Prezeau, Tele Atlas
Ever wonder how your car’s navigation system knows you’re in the wrong lane at a toll booth? Or, how the information about where the nearest Chinese restaurant can appear within a few clicks of a mouse on your Internet map? Learn how we map the world with our van.

Factle Maps: Mapping Out the Nation’s Neighborhoods
Bernt Wahl, U.C Berkeley, CET Technology Breakthrough Competition—IT Category
As Internet and demographic information becomes more localized, there is an increased need for data that defines these regions. Through developing and applying a 15-step process, Factle Maps generates high-quality datasets of neighborhood names and their corresponding boundaries.

Tagzania: There's No Place Called Nowhere
Luistxo Fernandez, Tagzania, CodeSyntax
Tagzania is a social mapping application, very tied to tagging, folksonomy. If Europe is some sort of periphery as seen from the SF Bay area, we’re in the periphery of the periphery—a small Basque company pushing a global web site, from somewhere in Northern Spain. But geography is not constrained to a central point, especially since there’s the Internet. And this European “fringe” viewpoint might be interesting: Europe is multilingual and multinational, full of governments not very happy with the idea of opening public cartography.

Twittervision: Location, Entertainment, and Presence
David Troy, Twittervision, Popvox
Twittervision was launched as an experiment to help visualize traffic on the emerging service Twitter. But as it has evolved it sits at the intersection of blogging, presence, location-based services, and entertainment. A grammar to support Twittervision location updates was introduced and now other extensions to the platform can be made to support additional capabilities. Twitter and Twittervision point the way toward horizontal, federated approaches of providing rich presence and location-based services. We’ll explore what’s happened so far and spark some ideas about what might be ahead.

San Francisco Tree Map
Amber Bieg, Friends of the Urban Forest, OSGeo
When green gets geeky, trees get mapped. Learn how Friends of the Urban Forest, a non-profit tree group, dives into OSGeo and the difference it makes.

Cartographic Anesthesia
Bruce Daniel (Cartifact, Cartifact Labs)
What’s the look of geo-technology today? It appears we’re suffering from Cartographic Anesthesia…and it’s time to wake up! A long history of beautiful maps is being thrown by the wayside in the name of technology. What are the dynamics of merging cartography and data? Where might we find inspiration and negotiate a look and feel that will bring back an aesthetic balance?

Launch Pad
One of the strengths of Web 2.0 is the start-up—a new company that bursts onto the scene with an innovative and promising new technology or business model. The following companies will debut their product for the first time onstage during the Launch Pad portion of Ignite Where: