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Diamond Sponsors

  • MapQuest
  • Google

Platinum Sponsor

  • ESRI

Gold Sponsor

  • Garmin

Silver Sponsors

  • 3Dconnexion
  • deCarta
  • DigitalGlobe
  • Fatdoor
  • Leica Geosystems
  • Microsoft
  • Quova, Inc.
  • Schmap
  • Skyhook Wireless
  • TeleAtlas
  • ULocate
  • University of Alaska

Map Sponsor

  • Ask

Media Partners

  • Conference Guru
  • GISuser
  • Google Earth Blog
  • Google Earth Blog
  • GPS World
  • Imaging Notes
  • LBSzone.com
  • LPS Media
  • MobileLocalSearch.net
  • MP2K Magazine
  • OSTG
  • R&D.CNews
  • SymbianOne.com
  • VerySpatial
  • Web Host Industry Review


For information on exhibition and sponsorship opportunities at the conference, contact Yvonne Romaine at

Download the Where 2.0 Sponsor/Exhibitor prospectus (PDF).

For Media Partnership opportunities, please contact Avila Reese

Where 2.0 News

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Where 2.0 Ideas

Send your suggestions for speakers, topics, and activities to or post them on the Wiki.

Press and Media

For media-related inquiries, contact Dawn Applegate at

User Groups

For user group related inquiries, contact Marsee Henon at

Photos from Where 2.0 2006

Where 2.0 Schedule

Sesssions in iCal. Download
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Below is an overview of the program. All sessions take place in the Imperial Ballroom unless otherwise noted. BoFs are not included below.

Monday, May 28Monday | Tuesday | Wednesday
Tuesday, May 29Monday | Tuesday | Wednesday
Brady Forrest, Program Chair, O'Reilly Media, Inc.

Time: 9:00AM - 9:15AM
Mapping the Maximum City
Schuyler Erle, MetaCarta

Time: 9:15AM - 9:45AM
Why Physical Location Matters in Online News and Community
Rich Skrenta, Co-founder and CEO, Topix

Time: 9:45AM - 10:00AM
The Evolution of the Geoweb
John Hanke, Director, Google Earth & Google Maps, Google, Inc.
Bernhard Seefeld, Geo Software Engineer, Google

Time: 10:00AM - 10:15AM
Break 10:15AM - 11:00AM
Using and Enabling the Emerging GeoStack
Andrew Turner, Hacker Integrator, HighEarthOrbit

Time: 11:15AM - 11:30AM
Where.gov: Government Surveillance Using Location Technology
Kevin Bankston, Staff Attorney, Electronic Frontier Foundation

Time: 11:30AM - 11:45AM
A Look at MapQuest's Users
James Greiner, Senior Vice President and General Manager, MapQuest, Inc.

Time: 11:45AM - 12:00PM
Lunch 12:00PM - 1:30PM
3D Data: Platforms for Real World Virtual World Interaction
Mike Liebhold, Senior Researcher, Institute for the Future
David Colleen, CEO, http://www.planet9.com
Donald Cooke, Chief Scientist, Tele Atlas
Jack Dangermond, Founder & President, ESRI
Michael Jones, CTO, Google Earth
Stephen Lawler, General Manager, Microsoft Virtual Earth

Time: 1:30PM - 2:15PM
Addressing Global Issues
Sean Phelan, Founder, Multimap

Time: 2:15PM - 2:30PM
Where Garmin Comes to Play: Enabling Web Sites to Communicate with GPS Devices
Aaron Roller, Co-founder of MotionBased, Garmin International, Inc.

Time: 2:45PM - 3:00PM
Time and Maps
Shawn Allen, Interaction Designer, Stamen Design
Tom Carden, Interaction Designer, Stamen Design

Time: 3:00PM - 3:15PM
Building Out a 3D World
Erik Jorgensen, General Manager, Live Search, Microsoft Corp.

Time: 3:15PM - 3:30PM
Break 3:30PM - 4:15PM
Learning Lessons from Neo-geography
Ian Holt, Senior Consultant, Ordnance Survey
Mikel Maron, mapufacture

Time: 4:15PM - 4:30PM
What to do with Thousands of GPS Tracks
John Krumm, Microsoft Research

Time: 4:38PM - 4:45PM
Economics of Mash-ups
Di-Ann Eisnor, CEO, Platial

Time: 4:45PM - 5:00PM
OpenLayers Lightning Talk
Christopher Schmidt, Developer

Time: 5:00PM - 5:05PM
Weogeo: Mapping the Future
Paul Bissett, CEO, Weogeo, Inc.

Time: 5:15PM - 5:30PM
Exhibit Hall Reception
Time: 6:00PM - 7:30PM
Birds of a Feather Sessions (BoFs)
Time: 7:30PM - 10:30PM
Where Fair
Time: 7:30PM - 9:30PM
Location: Market Street Foyer
Wednesday, May 30Monday | Tuesday | Wednesday
Brady Forrest, Program Chair, O'Reilly Media, Inc.

Time: 9:00AM - 9:15AM
Intelligent Design of Earth Operating System
Tim Foresman, President, International Center for Remote Sensing Education

Time: 9:15AM - 9:30AM
The Opening of Map Data
Jeremy Kreitler, Director of Product Management, Yahoo! Maps
Steve Coast, OpenStreetMap

Time: 10:00AM - 10:15AM
Break 10:15AM - 11:00AM
Getting into the Car : Geo-located Information Breaks Free
Eric Klein, Senior Director, Product Marketing, Dash Navigation
Mark Williamson

Time: 11:00AM - 11:15AM
The Internet-connected Location Future
Sam Altman, Co-founder and CEO, loopt

Time: 11:15AM - 11:20AM
Bringing Mashups to Mobile Phones: GPS and where.com - Lightning Talk
Walt Doyle, President and CEO, uLocate Communications

Time: 11:20AM - 11:25AM
Location, Location Everywhere... -- Lightning Talk
Jed Rice, VP, Market Development, Skyhook Wireless

Time: 11:25AM - 11:30AM
Towards Geospatial Architectures of Participation
Chris Holmes, VP, Strategic Development, The Open Planning Project (TOPP)

Time: 11:30AM - 11:45AM
How Open Is Open?
Ian White, CEO, Urban Mapping

Time: 11:45AM - 12:00PM
Lunch 12:00PM - 1:30PM
Can the Internet Handle Devices that Know Where They Are?
Brady Forrest, Program Chair, O'Reilly Media, Inc.
Sam Altman, Co-founder and CEO, loopt
Alan Beiagi, Director and GM of Wireless, MapQuest
Walt Doyle, President and CEO, uLocate Communications
Jed Rice, VP, Market Development, Skyhook Wireless

Time: 1:30PM - 2:00PM
Mapping in China
Marc Prioleau, deCarta

Time: 2:00PM - 2:15PM
Interoperability in the GeoSpace
Carl Reed, CTO, Open Geospatial Consortium, Inc.

Time: 2:15PM - 2:30PM
GeoImmersive Imagery Disrupts the Norm
Myles McGovern, President & CEO, Immersive Media

Time: 2:30PM - 2:45PM
Break 2:45PM - 3:30PM
Expanding the Geospatial Vision
Michael Jones, CTO, Google Earth

Time: 3:30PM - 3:45PM
Photos with Locations; Locations with Photos- Lightning Talk
Mor Naaman, Research Scientist, Yahoo! Research Berkeley

Time: 4:00PM - 4:05PM
Location-enabled Rich Internet Applications
Christian Dwyer, Director of Operations, MapQuest

Time: 4:05PM - 4:10PM
GeoVector: The Power of Pointing - Lightning Talk
Peter Ellenby, Director, New Media, GeoVector Corporation

Time: 4:10PM - 4:15PM
Where is Never Again?
Michael Graham, Humanitarian GIS Program Coordinator, U.S. Holocaust Memorial Museum
Brian Timoney, The Timoney Group

Time: 4:15PM - 4:30PM
Mapping Matters: Propositions on Place, Data and Subjectivity
Janet Abrams, Director, University of Minnesota Design Institute

Time: 5:00PM - 5:30PM
Thursday, May 31Monday | Tuesday | Wednesday
Google Developer Day
Time: 9:00AM - 9:00PM
Location: San Jose Convention Center
Saturday, June 2Monday | Tuesday | Wednesday
Time: 8:00AM - 11:00PM
Location: Yahoo! Campus (Sunnyvale, CA)
Monday | Tuesday | Wednesday