BEGIN:VCALENDAR
CALSCALE:GREGORIAN
X-WR-TIMEZONE;VALUE=TEXT:US/Pacific
METHOD:EXPORT
PRODID:-//Apple Computer\, Inc//iCal 1.0//EN
X-WR-CALNAME;VALUE=TEXT:O'Reilly Tools of Change Conference 2007
X-WR-RELCALID;VALUE=TEXT:TOC
VERSION:2.0
BEGIN:VTIMEZONE
TZID:US/Pacific
LAST-MODIFIED:20060703T074125Z
BEGIN:DAYLIGHT
DTSTART:20060403T100000
TZOFFSETTO:-0700
TZOFFSETFROM:+0000
TZNAME:PDT
END:DAYLIGHT
BEGIN:STANDARD
DTSTART:20061030T020000
TZOFFSETTO:-0800
TZOFFSETFROM:-0700
TZNAME:PST
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T083000
SUMMARY:"XML: What Publishers Need to Know" Eric Severson  (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:13272
DTEND;TZID=US/Pacific:20070618T120000
DESCRIPTION:Description: XML is at the heart of many exciting publishing initiatives\, and it's an important tool for both creativity and profits. For nearly all publishers\, forging into the future will involve XML. High-level and business-oriented\, this session will give you plenty of chances to peek under the hood and see what's happening\, without dwelling on technical details.\nSpeaker(s): Eric Severson; \nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13272
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T083000
SUMMARY:"Digitizing Your Backlist" David Durand Rebecca Goldthwaite; Andrew Savikas (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:13268
DTEND;TZID=US/Pacific:20070618T120000
DESCRIPTION:Description: Your backlist promises long-tail sales and new-found revenue. But in order to tap this potential\, your books must exist in a digital form. This session will give practical information to make decisions about digitization.\nSpeaker(s): David Durand; Rebecca Goldthwaite; Andrew Savikas\nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13268
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T083000
SUMMARY:"SEO for Book Publishers" Jamie Low  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:13269
DTEND;TZID=US/Pacific:20070618T120000
DESCRIPTION:Description: Search engines are one of the primary ways readers can find your web site and your books. But rising through the result ranks—known as "search engine optimization" or SEO—is a nuanced process\, fraught with easy-to-overlook details\, technical jargon\, and alluring options that can get you banned from the major search engines. This workshop will teach you SEO best practices\, bearing in mind the particular concerns of book publishers\, and point out the tempting tricks you should avoid.\nSpeaker(s): Jamie Low; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13269
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T083000
SUMMARY:"RSS to Drive Traffic and Improve Sales" Andy Marquez  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:13270
DTEND;TZID=US/Pacific:20070618T120000
DESCRIPTION:Description: RSS—or "really simple syndication"—lets your readers get personalized information from you automatically\, making it an increasingly popular and important feature on web sites. But the system is designed to deliver information directly to readers\, without their having to stop by your site. So how can you use RSS to draw people to your web site\, and even better\, bring in paying customers? This workshop will cover the strategies you can support with RSS and the tactics for implementing them.\nSpeaker(s): Andy Marquez; \nTrack: \nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13270
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T133000
SUMMARY:"Beyond Text: Adding Multimedia to Your Books" Bob Connolly Gary Cosimini (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:13275
DTEND;TZID=US/Pacific:20070618T170000
DESCRIPTION:Description: Most publishers still make the lion's share of their revenue from paper-based products and\, therefore\, must sustain a workflow grounded in printed production realities. This workshop will provide detailed demonstrations of using the latest publishing and web authoring technologies to take commercial publishing beyond "text and pictures" and print-centric manual-layout paradigms.\nSpeaker(s): Bob Connolly; Gary Cosimini\nTrack: \nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13275
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T133000
SUMMARY:"Evaluating and Implementing Tools and Processes for a Digital Workflow" Jonathan Stowe Andrew Savikas (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:13273
DTEND;TZID=US/Pacific:20070618T170000
DESCRIPTION:Description: From authoring to layout to publication\, you can go digital. But what are the costs and benefits of digitizing the workflow in your publishing house? This session will help you understand the questions you and your organization should ask as you consider an all-digital or hybrid workflow.\nSpeaker(s): Jonathan Stowe; Andrew Savikas\nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13273
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T133000
SUMMARY:"Web Analytics that Work to Build Your Business" Gary Angel  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:13274
DTEND;TZID=US/Pacific:20070618T170000
DESCRIPTION:Description: Your web site can provide critical insights into your customers and your revenues. Indeed\, with the right kinds of analysis\, you can uncover information to help you build relationships and improve profits. With inappropriate analysis\, you can drown in a sea of useless data. This workshop will review tools and measurements that actually work to help you meet your strategic goals.\nSpeaker(s): Gary Angel; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13274
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070618T133000
SUMMARY:"Incorporating POD into a Profitable Publishing Strategy" Michael Holdsworth Kelley Maier; Niko Pfund; Bill Rusin; David Taylor; Phil Zuckerman (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:13271
DTEND;TZID=US/Pacific:20070618T170000
DESCRIPTION:Description: Print-on-demand is emerging as an intriguing tool for publishers\, providing new ways to think about your supply chain\, your content\, and your customers. This session will include case studies from publishers who have incorporated POD into their bottom-line strategies\, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.\nSpeaker(s): Michael Holdsworth; Kelley Maier; Niko Pfund; Bill Rusin; David Taylor; Phil Zuckerman\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13271
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T083000
SUMMARY:"Welcome and Announcements" Sarah Milstein  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14102
DTEND;TZID=US/Pacific:20070619T083500
DESCRIPTION:Description: \nSpeaker(s): Sarah Milstein; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14102
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T083500
SUMMARY:"A Brief History of Innovation in Publishing" Tim O'Reilly Sarah Milstein (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14103
DTEND;TZID=US/Pacific:20070619T085000
DESCRIPTION:Description: \nSpeaker(s): Tim O'Reilly; Sarah Milstein\nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14103
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T085000
SUMMARY:"Retooling HarperCollins for the 21st Century" Brian Murray  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14104
DTEND;TZID=US/Pacific:20070619T091500
DESCRIPTION:Description: This keynote will focus on why\, what\, and how we are changing at HarperCollins. We will discuss what we've learned and what's surprised us along the way. We will also discuss what we believe are some of the major strategic issues facing publishers today.\nSpeaker(s): Brian Murray; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14104
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T091500
SUMMARY:"FREE: The Economics of Abundance and the Price of Zero" Chris Anderson  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14105
DTEND;TZID=US/Pacific:20070619T094000
DESCRIPTION:Description: Technology has a way trashing our long-held assumptions of what things should cost and how best to sell them. Just look at the music industry\, where the product is shifting from a recording to a performance. Books are no exception. What are the new business models of books that take advantage of low marginal costs to reach new audiences?\nSpeaker(s): Chris Anderson; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14105
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T094000
SUMMARY:"Publishing in a Web 2.0 World" Tim O'Reilly  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14106
DTEND;TZID=US/Pacific:20070619T100500
DESCRIPTION:Description: Publishing has always been driven by the essential human urge to express and to communicate. As new tools and channels appear\, we use them in often unexpected ways to get our message out. Today\, passionate amateurs and clever startups are creating new\, asymmetric competition for the old guard by using Web 2.0 technologies throughout the publishing process\, from generating ideas to packaging information to delivering products. In this talk\, Tim O'Reilly will explore some of the major trends in our Web 2.0 world and discuss the evolving role of publishers within it.\nSpeaker(s): Tim O'Reilly; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14106
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T100500
SUMMARY:"Q&A"   (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14107
DTEND;TZID=US/Pacific:20070619T101500
DESCRIPTION:Description: \nSpeaker(s): ; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14107
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T110000
SUMMARY:"Business Models that Guarantee Profitability in Publishing" Bob Pritchett  (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:14004
DTEND;TZID=US/Pacific:20070619T114500
DESCRIPTION:Description: Electronic publishing may mean no more ink under the fingernails\, but some things never change: publishing is still highly speculative. 18th-century publishers used pre-publication sales to help them choose projects and plan print runs. This session will examine how a modern e-publisher reinvented this model for the Web to ensure that every project is profitable.\nSpeaker(s): Bob Pritchett; \nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14004
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T110000
SUMMARY:"Beyond the Book: Online Content Distribution for Book Publishers" Allen Noren  (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:12671
DTEND;TZID=US/Pacific:20070619T114500
DESCRIPTION:Description: This session includes an overview of changes in the industry\, examples of what O'Reilly has done and is doing\, and suggests next steps small publishers can follow to bring their content online.\nSpeaker(s): Allen Noren; \nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12671
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T110000
SUMMARY:"Digital Rights Management" Michael Jensen Peter Brantley; Ale de Vries (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:14627
DTEND;TZID=US/Pacific:20070619T114500
DESCRIPTION:Description: Readers now want and expect to find your material in multiple digital formats. But digital information is\, for better and for worse\, inherently copy-able. In this session\, publishers will discuss how and why they use--or eschew--DRM and the experiences that led to their current solutions.
\nSpeaker(s): Michael Jensen; Peter Brantley; Ale de Vries\nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14627
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T110000
SUMMARY:"Live Search Books" Clifford Guren  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:12251
DTEND;TZID=US/Pacific:20070619T114500
DESCRIPTION:Description: Come learn how Microsoft is working with publishers to incorporate their content into Live Search Books (http://books.live.com)\, Microsoft’s search service for book content. You’ll learn about the Live Search Books Publisher Program\, our flexible Preview Rights models\, and see a demonstration of the program’s feature-rich publisher dashboard.\nSpeaker(s): Clifford Guren; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12251
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T110000
SUMMARY:"Next-generation Book Selling: Utilizing the Advantages of an Internet Digital Warehouse" Todd Eckler  (Room: Fairfield Room)
LOCATION:Fairfield Room         
DTSTAMP:19010101T010101Z
UID:14639
DTEND;TZID=US/Pacific:20070619T114500
DESCRIPTION:Description: In recent years\, the ability for people to find information and entertain themselves online has gained enormous popularity\, as seen through the success of sites such as Google\, YouTube\, and Yahoo!. For publishers to remain relevant and increase traditional readership\, it will be essential for them to incorporate new services into their digital properties and reseller channels.\nSpeaker(s): Todd Eckler; \nTrack: Products & Services\nRoom: Fairfield Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14639
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T115000
SUMMARY:"Getting More (A Lot More) Out of Marketing with Authors" Marci Alboher Chris Anderson (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:14392
DTEND;TZID=US/Pacific:20070619T123500
DESCRIPTION:Description: In this session\, Chris Anderson\, acclaimed author of The Long Tail\, and Marci Alboher\, New York Times columnist and author of the recently released One Person/Multiple Careers\, discuss author marketing efforts--and how publishers can best partner with innovative\, digitally sophisticated authors to promote their books.
\nSpeaker(s): Marci Alboher; Chris Anderson\nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14392
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T115000
SUMMARY:"Search and Publishing: Google Q&A with Tim O'Reilly" Tim O'Reilly Daniel Clancy; Adam M. Smith (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:14108
DTEND;TZID=US/Pacific:20070619T123500
DESCRIPTION:Description: Search is central to people's experience on the Web; it helps you discover information you didn't know existed and locate things you'd lost track of. And as the Web gets bigger--incorporating more pages and documents every second--search becomes only more important. Tim O'Reilly interviews Google experts on one of the most critical elements in our changing marketplace.\nSpeaker(s): Tim O'Reilly; Daniel Clancy; Adam M. Smith\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14108
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T115000
SUMMARY:"Taming the (WWW) Wild Wiki West: Harnessing the Power of Wikis and Social Collaboration for Publishers" Asheesh Birla  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:14626
DTEND;TZID=US/Pacific:20070619T123500
DESCRIPTION:Description: Wiki technology can be used to manage collaborative effort and rapidly produce usefully organized information\, from software and process documentation to complete published books. Asheesh Birla and Rob Flickenger will discuss their experiences and successes in wrangling wiki users\, channelling their effort into a useful\, living platform for developing knowledge.\nSpeaker(s): Asheesh Birla; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14626
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T115000
SUMMARY:"Bringing Order to Creative Chaos in Publishing" Thomas DeMeo  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14641
DTEND;TZID=US/Pacific:20070619T123500
DESCRIPTION:Description: For a publishing business to be profitable\, the process needs to be efficient and enable creativity. But how do you implement process without stifling creativity? Hear about some industry solutions\, case studies\, and best practices to improve your publishing and asset management workflow while enabling the creative process.\nSpeaker(s): Thomas DeMeo; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14641
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T115000
SUMMARY:"Tools of Change for the Self-publishing Community" Bruce Watermann  (Room: Fairfield Room)
LOCATION:Fairfield Room         
DTSTAMP:19010101T010101Z
UID:14642
DTEND;TZID=US/Pacific:20070619T123500
DESCRIPTION:Description: As print technology has evolved\, individuals can now afford to print near offset quality self-published projects in quantities as small as one. This session will discuss the life cycle of self-published projects\, how to research and determine the viability of the product\, when traditional publishing methods are a better option\, and how to sustain sales even after books have left bookstore shelves.\nSpeaker(s): Bruce Watermann; \nTrack: Products & Services\nRoom: Fairfield Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14642
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T140000
SUMMARY:"So Much Data… So Little Time!" Kelly Gallagher  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:13442
DTEND;TZID=US/Pacific:20070619T144500
DESCRIPTION:Description: There is no lack of data available to today's publisher. Information and statistics on our industry abound... but is it making any difference in the quantity and quality of intellectual property being published today? This presentation will focus on providing a clear description of what currently exists with data\, information\, and research in the publishing industry using examples and case studies.\nSpeaker(s): Kelly Gallagher; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13442
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T140000
SUMMARY:"Gadgetopia:  What New Hardware Offers Publishers" Paul Michelman Paul Calento; Bill Damon (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:14111
DTEND;TZID=US/Pacific:20070619T144500
DESCRIPTION:Description: Advances in consumer electronics are rapidly altering the way customers interact with content. Smaller\, more powerful devices\, better connectivity\, and advances in software are among the many innovations fueling these changes. This session will investigate how readers are consuming content on such devices today and how they'll consume it in the future\, too. \nSpeaker(s): Paul Michelman; Paul Calento; Bill Damon\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14111
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T140000
SUMMARY:"Publisher Web Sites:  New Options and Approaches" Allen Noren Brian Napack; Maja Thomas (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:14112
DTEND;TZID=US/Pacific:20070619T144500
DESCRIPTION:Description: This session will explore the questions publishers have asked—and answered—in designing or revamping their web sites. Who is your site for? What role does your brand play in the site? Should authors\, readers\, and others contribute to the site—and if so\, how? Several publishers will discuss the approaches they've chosen.\nSpeaker(s): Allen Noren; Brian Napack; Maja Thomas\nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14112
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T140000
SUMMARY:"It's What the Users Want. E-content Aggregation to Suit Library Needs and End-user Demands" Warren Holder James Gray (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14603
DTEND;TZID=US/Pacific:20070619T144500
DESCRIPTION:Description: As the pace of digital content availability and acceptability speeds up\, this talk provides an insight from an academic library perspective into how the current variety of distribution mechanisms\, licensing models\, and search tools are creating a number of issues\, not only for the libraries themselves but also the patrons they serve.\nSpeaker(s): Warren Holder; James Gray\nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14603
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T140000
SUMMARY:"Creating New Streams of Revenue for Copyrighted Materials" Caroline Vanderlip  (Room: Fairfield Room)
LOCATION:Fairfield Room         
DTSTAMP:19010101T010101Z
UID:14707
DTEND;TZID=US/Pacific:20070619T144500
DESCRIPTION:Description: This session will provide an overview of how to leverage the Internet as a publishing platform by utilizing annotation\, collaboration\, and book making technologies that exist today. Real-world examples will be provided\, as well as an overview of the potential market opportunity for this whole new segment of publishing.\nSpeaker(s): Caroline Vanderlip; \nTrack: Products & Services\nRoom: Fairfield Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14707
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T145000
SUMMARY:"Why Do People Pay for Things They Can Get Free?" Rikard Linde  (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:13738
DTEND;TZID=US/Pacific:20070619T153500
DESCRIPTION:Description: As Stewart Brand famously said\, "Information wants to be free\, and information wants to be expensive." This talk will explore what that split means for publishers and where there are opportunities and challenges you might not have guessed. Case studies will include online music\, movie\, and TV services; stock information; and even bottled water.\nSpeaker(s): Rikard Linde; \nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13738
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T145000
SUMMARY:"Social Software: What is It?  What Works for Publishers?" Gavin Bell  (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:13739
DTEND;TZID=US/Pacific:20070619T153500
DESCRIPTION:Description: Social software presents an interesting challenge to book publishers who traditionally have a relationship with booksellers but not a direct one with readers. This session will look at how social software can help book publishers\, presenting case studies and making recommendations on which of the major social software tools--including blogs\, wikis\, social networking\, and tagging--fit their content and readership.\nSpeaker(s): Gavin Bell; \nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13739
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T145000
SUMMARY:"RFID in Books:  The Benefit for Publishers and Retailers" James Lichtenberg  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:11936
DTEND;TZID=US/Pacific:20070619T153500
DESCRIPTION:Description: New technology both creates new products and services\, and it works to make older and traditional products more competitive. This idea would frame a case study of the remarkable pilot in Amsterdam where RFID tags on individual books have created a new retail environment\, increased revenues\, and raised customer satisfaction.\nSpeaker(s): James Lichtenberg; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/11936
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T145000
SUMMARY:"It's What the Users Want. E-content Aggregation to Suit Library Needs and End-user Demands (con't)" Warren Holder James Gray (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14637
DTEND;TZID=US/Pacific:20070619T153500
DESCRIPTION:Description: As the pace of digital content availability and acceptability speeds up\, this talk provides an insight from an academic library perspective into how the current variety of distribution mechanisms\, licensing models\, and search tools are creating a number of issues\, not only for the libraries themselves but also the patrons they serve.\nSpeaker(s): Warren Holder; James Gray\nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14637
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T163000
SUMMARY:"Free Culture and the Future of Publishing" Jimmy Wales  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:13441
DTEND;TZID=US/Pacific:20070619T165500
DESCRIPTION:Description: Jimmy Wales\, a founder of Wikipedia\, will provide insights into the surprisingly successful aspects of the world's largest free-content encyclopedia\, share lessons that can be applied to other projects\, and discuss what the future holds for free culture generally.\nSpeaker(s): Jimmy Wales; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13441
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T165500
SUMMARY:"Valuing Content in a Web-enabled World" Jeff Patterson  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14115
DTEND;TZID=US/Pacific:20070619T172000
DESCRIPTION:Description: Whether your primary publishing medium is paper or the Web\, you have a direct stake in how your audience values your online content—and how you’ll be paid to provide it to them. In this thought-provoking session\, Jeff Patterson shares research conducted among IT professionals whose attitudes and behaviors are an early indicator of the preferences and behavior of the general population.\nSpeaker(s): Jeff Patterson; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14115
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T172000
SUMMARY:"Keynote:  Bruce Chizen Q&A with Tim O'Reilly" Bruce Chizen Tim O'Reilly (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14116
DTEND;TZID=US/Pacific:20070619T174500
DESCRIPTION:Description: In this keynote\, Tim O'Reilly and Adobe CEO Bruce Chizen will discuss the implications for publishers of our increasingly digital process and delivery mechanisms for all kinds of content.\nSpeaker(s): Bruce Chizen; Tim O'Reilly\nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14116
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T180000
SUMMARY:"Sponsor Reception"   (Room: Imperial Ballroom)
LOCATION:Imperial Ballroom         
DTSTAMP:19010101T010101Z
UID:14652
DTEND;TZID=US/Pacific:20070619T193000
DESCRIPTION:Description: Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.\nSpeaker(s): ; \nTrack: \nRoom: Imperial Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14652
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T193000
SUMMARY:"TOC Lightning Demos"   (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14646
DTEND;TZID=US/Pacific:20070619T210000
DESCRIPTION:Description: For invaluable insight into new technologies and up-and-coming companies that serve publishers\, don't miss TOC Lightning Demos. A snappy series of five-minute demonstrations\, the event includes time to chat with presenters. Hosted by CJ Rayhill\, CIO\, O'Reilly Media.
\nSpeaker(s): ; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14646
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T210000
SUMMARY:"Birds of a Feather (BoF) Sessions"   (Room: )
LOCATION:         
DTSTAMP:19010101T010101Z
UID:14650
DTEND;TZID=US/Pacific:20070619T230000
DESCRIPTION:Description: \nSpeaker(s): ; \nTrack: \nRoom: 
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14650
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070619T210000
SUMMARY:"Gadgetopia"   (Room: Valley Room)
LOCATION:Valley Room         
DTSTAMP:19010101T010101Z
UID:14700
DTEND;TZID=US/Pacific:20070619T220000
DESCRIPTION:Description: \nSpeaker(s): ; \nTrack: \nRoom: Valley Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14700
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T083000
SUMMARY:"Welcome and Announcements" Sarah Milstein  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14113
DTEND;TZID=US/Pacific:20070620T083500
DESCRIPTION:Description: \nSpeaker(s): Sarah Milstein; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14113
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T083500
SUMMARY:"The Beauty of Print in a Digital Era" Dale Dougherty  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14119
DTEND;TZID=US/Pacific:20070620T085000
DESCRIPTION:Description: MAKE and CRAFT magazines are fresh examples that print can provide a compelling user experience\, especially when connected to a vibrant online community. Dale Dougherty will discuss the design and development of MAKE magazine and its companion web site\, makezine.com\, which features one of the most popular blogs on the Internet.\nSpeaker(s): Dale Dougherty; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14119
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T085000
SUMMARY:"bLink: Completing the Connection Between the Analog and Digital Worlds" Manolis Kelaidis  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14393
DTEND;TZID=US/Pacific:20070620T091500
DESCRIPTION:Description: Books have inherent qualities that make them an irreplaceable medium\, even today. They have survived unchanged for centuries and are one of the most familiar and bestselling products we know. Can these two worlds\, the digital and the physical\, co-exist in a product that would offer the benefits of both? Manolis Kelaidis demonstrates his elegant ideas for next-generation books.\nSpeaker(s): Manolis Kelaidis; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14393
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T091500
SUMMARY:"Four Decades of "Tools of Change"" John Ingram  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14118
DTEND;TZID=US/Pacific:20070620T094000
DESCRIPTION:Description: Since the introduction of a weekly microfiche publication that showed every subscribing bookstore their inventory in 1972\, Ingram has been applying technology and aggregation to improve the supply chain for book publishers and their B2B customers. That same formula applies today\, when an all-new digital distribution infrastructure is being created. \nSpeaker(s): John Ingram; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14118
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T094000
SUMMARY:"Q & A"   (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14651
DTEND;TZID=US/Pacific:20070620T101500
DESCRIPTION:Description: \nSpeaker(s): ; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14651
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T110000
SUMMARY:"Next-generation Web Publishing" Jason Hunter  (Room: )
LOCATION:         
DTSTAMP:19010101T010101Z
UID:12243
DTEND;TZID=US/Pacific:20070620T114500
DESCRIPTION:Description: If we're moving toward Web 2.0\, what does that mean for web publishing? In this talk\, Jason Hunter will present a vision for how Web 2.0 concepts like personalization\, collective intelligence\, the long tail\, and the importance of "owning the data" can and should reshape the face of online publishing.\nSpeaker(s): Jason Hunter; \nTrack: \nRoom: 
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12243
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T110000
SUMMARY:"Innovations on Onscreen Reading" Clifford Guren Kevin Larson (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:12252
DTEND;TZID=US/Pacific:20070620T114500
DESCRIPTION:Description: This session will review Microsoft’s latest research in onscreen reading--touching on new insights into how onscreen reading differs from reading print material. The session will also include a demonstration of The New York Times Reader--an application that applies some of Microsoft’s latest research to an already deployed product.
\nSpeaker(s): Clifford Guren; Kevin Larson\nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12252
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T110000
SUMMARY:"Direct Sales:  Lessons from the Shopping Cart" Allen Noren Stephen Smith; Todd Sotkiewicz (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:14120
DTEND;TZID=US/Pacific:20070620T114500
DESCRIPTION:Description: Publisher web sites provide a direct sales channel to nearly everyone\, making it a hot prospect. But the logistics and traditional bookseller relationships can be complex. This panel will include several publishers who have taken on the challenges and will focus on lessons learned. \nSpeaker(s): Allen Noren; Stephen Smith; Todd Sotkiewicz\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14120
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T110000
SUMMARY:"Taking Advantage of the Coming Era of Mobile Content" Bob Kasher  (Room: Fairfield Room)
LOCATION:Fairfield Room         
DTSTAMP:19010101T010101Z
UID:14634
DTEND;TZID=US/Pacific:20070620T114500
DESCRIPTION:Description: Instead of embracing new specialized digital readers and devices customers are showing that what they really want aren't more toys to keep track of but mobile devices that do it all. Rather than re-invent another new device\, MacMobile has come up with a unique technological and distribution solution. This seminar looks at that solution and encourages you to bring your internet-enabled cell phones and turn them ON.\nSpeaker(s): Bob Kasher; \nTrack: Products & Services\nRoom: Fairfield Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14634
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T110000
SUMMARY:"Copyright and Content Licensing in Today’s Digital Age" Bill Burger  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14636
DTEND;TZID=US/Pacific:20070620T114500
DESCRIPTION:Description: How can companies support content sharing and copyright simultaneously? By making rights information immediately accessible to end users. Come discover new tools that provide links on content pages that enable users to buy copyright permissions or inform them what rights they have under their company’s licenses. The result: faster\, more lawful sharing.\nSpeaker(s): Bill Burger; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14636
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T115000
SUMMARY:"The Strategic Value of Standards in Tomorrow's Digital Supply Chain" Michael Healy  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:12275
DTEND;TZID=US/Pacific:20070620T123500
DESCRIPTION:Description: In the traditional supply chain for books\, industry-wide standards have played a central\, though low-profile\, role in making our businesses more efficient. As technology begins to make a profound impact on the way content is created\, distributed\, used and sold\, a new generation of standards is under development. This session outlines the work that is already underway\, both in the U.S. and internationally\, describes its value\, and calls for collaboration in making a new supply chain based on these standards.\nSpeaker(s): Michael Healy; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12275
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T115000
SUMMARY:"The Rise of Authentic Media" Derek Powazek  (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:14396
DTEND;TZID=US/Pacific:20070620T123500
DESCRIPTION:Description: The audience is taking over! From YouTube videos to Flickr photos to Threadless shirts\, communities are making the media they once just consumed. But how do you empower a community AND get great results? Join Internet pioneer Derek Powazek for a discussion about how you can harness the wisdom of your crowd\, and an overview of who's doing it right\, and who's not.\nSpeaker(s): Derek Powazek; \nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14396
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T115000
SUMMARY:"Content Applications in the Wild" Stephen Buxton  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14635
DTEND;TZID=US/Pacific:20070620T123500
DESCRIPTION:Description: Today’s leading-edge content providers and publishers are transforming their search offerings into applications tailored to specific audiences. We’ll show some examples of content applications used by publishers such as Elsevier\, O’Reilly\, and Oxford University Press\, look at the technology needed to build them\, and offer a preview of the post-search world.\nSpeaker(s): Stephen Buxton; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14635
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T140000
SUMMARY:"Back to the Future: Major Publishers Revisit Digital Publishing" Jeff Gomez Theresa Horner; Claire Israel; Matt Shatz (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:13701
DTEND;TZID=US/Pacific:20070620T144500
DESCRIPTION:Description: Six years after eBooks failed\, major New York publishers are beginning to revisit digital publishing and electronic book. But why do industry insiders think digital reading will take off now when it didn't before? What are the new opportunities\, and how do we avoid the old mistakes?\nSpeaker(s): Jeff Gomez; Theresa Horner; Claire Israel; Matt Shatz\nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/13701
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T140000
SUMMARY:"Reading Technologies for the Disabled Offer Opportunities for All" Robert Martinengo  (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:12064
DTEND;TZID=US/Pacific:20070620T144500
DESCRIPTION:Description: Technologies developed for people with disabilities are often integrated into commercial products. Anyone interested in understanding how to leverage publishing tools that enable everyone\, regardless of disability\, to access their content\, and who wants to differentiate their offerings in the digital marketplace\, will benefit from this presentation.\nSpeaker(s): Robert Martinengo; \nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12064
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T140000
SUMMARY:"Beta Books:  The Benefits (and Perils) of Selling Books-in-progress" Dan Gillmor Tonya Engst; Laurie Petrycki (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:14123
DTEND;TZID=US/Pacific:20070620T144500
DESCRIPTION:Description: A number of publishers have started selling books-in-progress\, giving readers an early glimpse into timely content and a chance to help improve the works. But any new model for offering content brings with it not just logistical challenges\, but questions about your relationship with readers\, too. Moderated by Dan Gillmor\, this panel will explore the benefits and challenges of offering works-in-progress.\nSpeaker(s): Dan Gillmor; Tonya Engst; Laurie Petrycki\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14123
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T140000
SUMMARY:"Online Content Distribution: Safari Books Online" Dennis Kilian  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14632
DTEND;TZID=US/Pacific:20070620T144500
DESCRIPTION:Description: In 2001\, O'Reilly Media and Pearson Technology Group formed Safari Books Online as another channel to augment their print distribution of IT content. Since that time\, Safari's business has grown exponentially at the same time that the print business has consolidated. The presentation will summarize how people are consuming content in many different applications and why this online distribution channel has continued to grow.\nSpeaker(s): Dennis Kilian; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14632
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T145000
SUMMARY:"Digital Object Identifiers: The Next Big (Data) Thing" Amy Brand  (Room: Crystal Room)
LOCATION:Crystal Room         
DTSTAMP:19010101T010101Z
UID:14378
DTEND;TZID=US/Pacific:20070620T153500
DESCRIPTION:Description: In the 1990s\, when publishers were looking to move content online\, they needed a mechanism to ensure that links were persistent over the long term. To this end they created CrossRef. Amy Brand will explain why the CrossRef model works so well with DOIs\, and describe how it is now being leveraged to address other challenges that publishers are currently facing.\nSpeaker(s): Amy Brand; \nTrack: \nRoom: Crystal Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14378
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T145000
SUMMARY:"Collaborative Writing Tools and Techniques: Reality to Fantasy" Adam C. Engst  (Room: Regency II)
LOCATION:Regency II         
DTSTAMP:19010101T010101Z
UID:12260
DTEND;TZID=US/Pacific:20070620T153500
DESCRIPTION:Description: Despite living in an era of networked participation\, most collaborative writing and editing methods remain primitive. This talk will examine the effective tools and techniques developed for collaborating on the TidBITS newsletter and Take Control ebook series\, focusing on real-time collaboration\, iterative editing\, and group reviewing in a production environment.\nSpeaker(s): Adam C. Engst; \nTrack: \nRoom: Regency II
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/12260
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T145000
SUMMARY:"POD: It's Not Just for Backlist Anymore" Kurt Beidler Rosanne Goodwin; Richard Hollick; Bill Murray; Thomas Pierson (Room: Regency I)
LOCATION:Regency I         
DTSTAMP:19010101T010101Z
UID:14572
DTEND;TZID=US/Pacific:20070620T153500
DESCRIPTION:Description: Print-on-demand continues to be a powerful supply chain solution for publishers to keep titles in print regardless of market demand or stock inventory levels. This panel will explore beneficial uses of print-on-demand including reaching new markets with new and niche content\, alternative formats (e.g.\, large print)\, foreign language editions\, and customizable books.\nSpeaker(s): Kurt Beidler; Rosanne Goodwin; Richard Hollick; Bill Murray; Thomas Pierson\nTrack: \nRoom: Regency I
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14572
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T145000
SUMMARY:"Digital Publishing Beyond the Page: Next-generation Tools and Technologies" Bill McCoy  (Room: Empire Room)
LOCATION:Empire Room         
DTSTAMP:19010101T010101Z
UID:14630
DTEND;TZID=US/Pacific:20070620T153500
DESCRIPTION:Description: This session will present and demonstrate Adobe’s end-to-end digital publishing platform\, focusing on the future of digital distribution beyond “print page replica” models\, including the incorporation of rich media and interactivity and cross-media authoring that facilitates mobile device support. \nSpeaker(s): Bill McCoy; \nTrack: Products & Services\nRoom: Empire Room
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14630
END:VEVENT
BEGIN:VEVENT
SEQUENCE:1
DTSTART;TZID=US/Pacific:20070620T160000
SUMMARY:"Dictionaries and Other Book-shaped Objects" Erin McKean  (Room: Regency Ballroom)
LOCATION:Regency Ballroom         
DTSTAMP:19010101T010101Z
UID:14563
DTEND;TZID=US/Pacific:20070620T163000
DESCRIPTION:Description: Dictionaries are one of the oldest information-delivery technologies still used today ... but are they (and other reference books) delivering information in the ways that users want and need? How can we find out?  Are your information-delivery products and other book-shaped objects giving the users what they want\, or just what you want them to have? \nSpeaker(s): Erin McKean; \nTrack: \nRoom: Regency Ballroom
URL:http://conferences.oreilly.com/cs/toc/view/e_sess/14563
END:VEVENT
END:VCALENDAR