Tools of Change 2007 Schedule

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Below is the detailed conference schedule for TOC.
Schedule subject to change.

Jump to: Monday | Tuesday | Wednesday |
Monday, June 18 2007
  Regency I Regency II Crystal Room Empire Room
7:30AMContinental Breakfast
8:30AM
XML: What Publishers Need to Know Eric Severson
Digitizing Your Backlist Andrew Savikas, Rebecca Goldthwaite, David Durand
SEO for Book Publishers Jamie Low
RSS to Drive Traffic and Improve Sales Andy Marquez
12:00PM Lunch
1:30PM
Incorporating POD into a Profitable Publishing Strategy Niko Pfund, Phil Zuckerman, David Taylor, Michael Holdsworth, Kelley Maier, Bill Rusin
Evaluating and Implementing Tools and Processes for a Digital Workflow Andrew Savikas, Jonathan Stowe
Web Analytics that Work to Build Your Business Gary Angel
Beyond Text: Adding Multimedia to Your Books Bob Connolly, Gary Cosimini
Jump to: Monday | Tuesday | Wednesday | back to top
Tuesday, June 19 2007
  Regency I Regency II Crystal Room Empire Room Fairfield Room
7:30AMContinental Breakfast
8:30AM
Welcome and Announcements Sarah Milstein

A Brief History of Innovation in Publishing Tim O'Reilly, Sarah Milstein

Retooling HarperCollins for the 21st Century Brian Murray

FREE: The Economics of Abundance and the Price of Zero Chris Anderson

Publishing in a Web 2.0 World Tim O'Reilly

Q&A
10:15AM Break
11:00AM
Beyond the Book: Online Content Distribution for Book Publishers Allen Noren
Business Models that Guarantee Profitability in Publishing Bob Pritchett
Digital Rights Management Peter Brantley, Michael Jensen, Ale de Vries
Products & Services: Live Search Books Clifford Guren
Products & Services: Next-generation Book Selling: Utilizing the Advantages of an Internet Digital Warehouse Todd Eckler
11:45AM Interim Break
11:50AM
Search and Publishing: Google Q&A with Tim O'Reilly Tim O'Reilly, Adam M. Smith, Daniel Clancy
Getting More (A Lot More) Out of Marketing with Authors Chris Anderson, Marci Alboher
Taming the (WWW) Wild Wiki West: Harnessing the Power of Wikis and Social Collaboration for Publishers Asheesh Birla
Products & Services: Bringing Order to Creative Chaos in Publishing Thomas DeMeo
Products & Services: Tools of Change for the Self-publishing Community Bruce Watermann
12:35PM Lunch
2:00PM
Gadgetopia: What New Hardware Offers Publishers Paul Michelman, Bill Damon, Paul Calento
Publisher Web Sites: New Options and Approaches Allen Noren, Brian Napack, Maja Thomas
So Much Data… So Little Time! Kelly Gallagher
Products & Services: It's What the Users Want. E-content Aggregation to Suit Library Needs and End-user Demands James Gray, Warren Holder
Products & Services: Creating New Streams of Revenue for Copyrighted Materials Caroline Vanderlip
2:45PM Interim Break
2:50PM
Social Software: What is It? What Works for Publishers? Gavin Bell
Why Do People Pay for Things They Can Get Free? Rikard Linde
RFID in Books: The Benefit for Publishers and Retailers James Lichtenberg
Products & Services: It's What the Users Want. E-content Aggregation to Suit Library Needs and End-user Demands (con't) James Gray, Warren Holder
3:35PM Break
4:30PM
Free Culture and the Future of Publishing Jimmy Wales

Valuing Content in a Web-enabled World Jeff Patterson

Keynote: Bruce Chizen Q&A with Tim O'Reilly Tim O'Reilly, Bruce Chizen
5:45PM Break
6:00PM
Sponsor Reception

TOC Lightning Demos

Birds of a Feather (BoF) Sessions
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Wednesday, June 20 2007
  Regency I Regency II Crystal Room Empire Room Fairfield Room
7:30AMContinental Breakfast
8:30AM
Welcome and Announcements Sarah Milstein

The Beauty of Print in a Digital Era Dale Dougherty

bLink: Completing the Connection Between the Analog and Digital Worlds Manolis Kelaidis

Four Decades of "Tools of Change" John Ingram

Q & A
10:15AM Break
11:00AM
Direct Sales: Lessons from the Shopping Cart Allen Noren, Stephen Smith, Todd Sotkiewicz
Next-generation Web Publishing Jason Hunter
Innovations on Onscreen Reading Clifford Guren, Kevin Larson
Products & Services: Copyright and Content Licensing in Today’s Digital Age Bill Burger
Products & Services: Taking Advantage of the Coming Era of Mobile Content Bob Kasher
11:45AM Interim Break
11:50AM  
The Rise of Authentic Media Derek Powazek
The Strategic Value of Standards in Tomorrow's Digital Supply Chain Michael Healy
Products & Services: Content Applications in the Wild Stephen Buxton
12:35PM Lunch
2:00PM
Beta Books: The Benefits (and Perils) of Selling Books-in-progress Dan Gillmor, Laurie Petrycki, Tonya Engst
Reading Technologies for the Disabled Offer Opportunities for All Robert Martinengo
Back to the Future: Major Publishers Revisit Digital Publishing Jeff Gomez, Matt Shatz, Claire Israel, Theresa Horner
Products & Services: Online Content Distribution: Safari Books Online Dennis Kilian
2:45PM Interim Break
2:50PM
POD: It's Not Just for Backlist Anymore Kurt Beidler, Thomas Pierson, Richard Hollick, Rosanne Goodwin, Bill Murray
Collaborative Writing Tools and Techniques: Reality to Fantasy Adam C. Engst
Digital Object Identifiers: The Next Big (Data) Thing Amy Brand
Products & Services: Digital Publishing Beyond the Page: Next-generation Tools and Technologies Bill McCoy
3:35PM Break
4:00PM
Dictionaries and Other Book-shaped Objects Erin McKean