O'Reilly Where 2.0 Conference - June 29-30, 2005 - San Francisco, CA
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Where 2.0: A New Direction for Technology

Where 2.0 2006 will take place June 13-14 at the Fairmont Hotel in San Jose. A preliminary schedule and registration will be available in February. Sign up for the Where newsletter for all the conference news and announcements.

Location-aware technologies combined with mapping and other data are poised to create a whole new class of web apps and services. Maps are becoming an interface, helping us to visualize and access a variety of data. Location is fertile ground for hackers and researchers who mash up Google Maps with Craigslist or plug restaurant info into dashboard navigation. Call centers, insurance agencies, transportation companies, and retailers are finding unconventional internal uses for location technologies too.

But where is location-based technology leading us in the larger sense? And where's the business model beef? The Where 2.0 Conference brings together the people, projects, and issues leading the charge into this technological frontier. Join us to debate and discuss what's viable now, and what's lurking just below the radar. Don't miss our online coverage.

Sesssions in iCal.Sessions in iCalendar Format (More info)

Some of the innovators and executives who led conversations at Where 2.0 2005 included:

Marc Prioleau
Marc Prioleau

Also speaking at Where 2.0

 John Battelle
 Julian Bleecker
 Robert Denaro
 Mary Foltz
 JC Herz
 Ramesh Jain
 Tyler Mitchell
 Balaji B. Prasad
 Paul Rademacher
 Greg Sadetsky
 David Sonnen

At Where 2.0, you'll grasp both the current state of affairs and the far-reaching effects and implications around location-based technologies and services. Meet the people behind the innovations and see projects that have the potential to fundamentally transform how location information is viewed, interpreted, and delivered. Need more reasons to attend?

Who should attend

  • Decision-makers, infrastructure players, and entrepreneurs in the mobile, location-sensing, mapping, and geospatial fields will mix with IT executives, top-level product and marketing managers, and investors across a broad spectrum of industries.
  • Programmers who want to learn what's available for developers to use without expensive GIS technology or abstruse math
  • Managers who want to learn how to add location capabilities to their offerings, either to reach customers or to develop new products

What you'll learn

  • "Wow, I didn't know you could do that "
  • See how location technologies can be used right now
  • Discover who's who in the location space
  • Find out what features to build into applications to make them stick

The Location

Westin St. Francis

Where 2.0 will be held at the historic Westin St. Francis Hotel, facing Union Square in the heart of San Francisco. This enduring landmark has maintained its preeminence as San Francisco’s center of social, theatrical, and business life since first opening in 1904. As one of the last survivors of colorful, turn-of-the-century San Francisco, The Westin St. Francis is as modern as tomorrow - with a proud past - a collecting place of history and legend.

Conference News

Where 2.0 Speaker on Map Library -- David Rumsey will be drawing on his personal map collection in a speech at the upcoming Where 2.0 Conference on how information of all kinds has been mapped and will be mapped in the future. If you want to learn more about David's map library, he has written an article about his collection of more than 150,000 historical maps of the Americas and the world, many of which he has made available free to the public at davidrumsey.com.

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Don't Let the Art Fade Away in All the Computer Science -- Some thoughts on the art of programming.
posted by Kurt Cagle, Mar. 10, 2006

Spot for BlackBerry Releases New Version -- Skylab Mobilesystems releases an update to the excellent Spot for BlackBerry software package.
posted by Dave Mabe, Feb. 9, 2006

Consumer-Grade Cell Phone Stalking -- From The Guardian: "For the past week I've been tracking my girlfriend through her mobile phone. I can see exactly where she is, at any time of day or night, within 150 yards, as long as her phone is on. It has been very interesting to find out about her day. Now I'm going to tell you how I did it."
posted by Sid Steward, Feb. 2, 2006

A resource for Google maphacks and mashers now at Maphacks,net
posted by Glenn Letham, Jan. 20, 2006

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Where 2.0 Sponsor OpportunitiesDownload Exhibitor and Sponsor Prospectus. For more info, email us at

Where 2.0 Media Sponsor Opportunities — Call Margi Levin at 707-827-7184 or email at

Press and Media

For media-related inquiries, contact Suzanne Axtell at

Conference News

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